Marketing Automation Specialist

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Alexander Shunnarah Trial Attorneys

πŸ“Remote - United States

Job highlights

Summary

Join Alexander Shunnarah Trial Attorneys, a rapidly growing personal injury law firm, as a Marketing Automation Specialist. You will play a pivotal role in designing, implementing, and maintaining automated workflows across multiple channels using HubSpot. This data-driven position requires expertise in marketing automation, client journey mapping, and data analysis. You will create targeted messaging, optimize campaigns through A/B testing, and ensure data quality. The firm offers a competitive salary, comprehensive benefits, and a supportive environment. If you are passionate about data-driven decision-making and improving client experiences, apply now!

Requirements

  • Demonstrated expertise with HubSpot platform and relevant certifications
  • Strong understanding of client journey stages and ability to craft appropriate messaging for each stage
  • Experience in developing dynamic content strategies based on user behavior and journey stage
  • Strong track record of maintaining data integrity and implementing data quality processes
  • Proven experience in designing and executing A/B tests with statistical significance
  • Experience with SMS marketing platforms and compliance requirements
  • Strong understanding of email marketing best practices and deliverability
  • Experience with client portal systems and integration management
  • Strong analytical skills with ability to translate data into actionable insights
  • Understanding of CRM systems and data management
  • Knowledge of privacy regulations and communication compliance requirements

Responsibilities

  • Design and implement comprehensive automation strategies across email, SMS, client portal, and other digital channels using HubSpot and related platforms
  • Create and optimize stage-specific messaging for multi-touch nurture campaigns that guide potential clients through their legal journey
  • Develop sophisticated segmentation strategies to ensure messaging relevance at each client stage
  • Build targeted content workflows that adapt based on client behavior and case status
  • Configure and manage integrations between HubSpot and other platforms in our tech stack
  • Implement rigorous A/B and split testing methodologies to continuously improve campaign performance
  • Maintain strict data hygiene practices and establish data quality protocols
  • Analyze campaign metrics to drive data-backed decisions for optimization
  • Create dynamic content strategies that adapt to different client stages and needs
  • Ensure compliance with legal communication requirements and privacy regulations
  • Manage database segmentation and maintain data quality standards
  • Develop messaging matrices that align with different client journey stages

Preferred Qualifications

  • Experience with API integrations and workflow automation tools
  • Background in customer journey mapping and optimization
  • Understanding of legal client acquisition and retention processes

Benefits

  • Dental, vision, and health insurance, plus supplemental insurance and paid time off
  • A Competitive Salary: $80-90k (dependent on experience)

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