Marketing Automation Specialist

Summary

Join Turnitin's global Marketing Operations team as a Marketing Automation Specialist! You will be responsible for executing and optimizing marketing automation campaigns using Pardot and Salesforce. This role requires strong data governance skills, proficiency in email marketing, and the ability to collaborate with global teams. You will manage marketing automation platforms, build and execute email campaigns, and ensure data compliance. Turnitin offers a remote-centric culture and a comprehensive benefits package prioritizing well-being. The ideal candidate possesses 2+ years of experience with marketing automation platforms and a strong understanding of CRM systems.

Requirements

• 2+ years of hands-on experience with marketing automation platforms, preferably Pardot
• Strong understanding of CRM systems, particularly Salesforce
• Proficiency in email marketing best practices, including deliverability and A/B testing
• Excellent analytical skills to measure campaign performance and identify optimization opportunities
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their application in marketing systems
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a global team

Responsibilities

• Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms
• Establish and enforce data governance best practices, including deduplication, normalization, and validation
• Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations
• Develop and manage processes to ensure accurate segmentation, reporting, and attribution
• Efficiently manage and maintain marketing automation platform (Pardot)
• Oversee list imports, pulls, and unsubscribe requests
• Create and manage forms to capture lead information
• Upload and manage files within the platform
• Organize and maintain folder structures for efficient workflow
• Build and execute email campaigns, including A/B testing and personalization
• Conduct regular audits and clean-up of platform data and processes
• Develop and maintain documentation for platform processes, data workflows, and governance policies
• Implement requested changes to lead routing rules
• Develop and execute targeted email campaigns, nurturing programs, and other automated marketing initiatives
• Segment audiences based on specific criteria to deliver personalized messaging
• Monitor campaign performance metrics and make data-driven adjustments
• Troubleshoot system-related issues and optimize workflows within Pardot
• Utilize SQL to extract data, validate campaign audiences, and join multiple data sources
• Stay up-to-date on industry trends and best practices for marketing automation
• Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans
• Communicate clearly and concisely with both technical and non-technical stakeholders
• Document processes and create knowledge base articles to improve efficiency and knowledge sharing
• Conduct training sessions for marketing teams on data governance, platform best practices, and compliance standards for self-service
• Maintain and expand a knowledge base of best practices and troubleshooting tips

Preferred Qualifications

SQL skills

Benefits

• Remote First Culture
• Health Care Coverage
• Education Reimbursement
• Competitive Paid Time Off
• 4 Self-Care Days per year
• National Holidays
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time
• Charitable contribution match
• Monthly Wellness or Home Office Reimbursement
• Access to Modern Health (mental health platform)
• Parental Leave
• Retirement Plan with match/contribution