Marketing Automation Specialist

Summary

Join Veritone, a leading AI technology company, as a Marketing Operations Specialist. You will be responsible for managing inbound leads in Salesforce, ensuring proper assignment and attribution. Your duties include managing the lead lifecycle, developing marketing automation strategies, and supporting email and landing page creation. This role requires marketing automation experience, strong Salesforce knowledge, and excellent communication skills. Veritone offers a competitive compensation package, remote work options, flexible paid time off, and comprehensive benefits including medical, dental, vision, 401k matching, and more.

Requirements

• Have marketing automation experience
• Have knowledge of database management concepts and best practices
• Have strong working knowledge of Salesforce.com
• Have superior communication skills, both written and verbal
• Be highly organized and self-motivated with a sense of urgency
• Have strong independent project management skills
• Be capable of handling multiple tasks with competing priorities
• Be able to think critically and exercise independent judgment and discretion
• Have excellent attention to detail

Responsibilities

• Be responsible for all inbound lead routing and assignment in Salesforce
• Be responsible for lead list uploads including proper assignment, campaign attribution, and handoff to SDRs or Sales
• Manage lead handoff and pipeline integrity: ensuring leads moving from marketing to SDRS and later to sales are properly tagged and attributed
• Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Develop and maintain documentation for marketing automation processes
• Assist with email and landing page creation in marketing automation systems
• Support marketing operations in developing and implementing marketing automation strategies
• Other projects as assigned

Benefits

• A competitive compensation package
• Participation in the Company’s Equity Program
• Remote first + Hybrid workplace
• VERI Communities (Affinity Groups) & Belonging
• Empowerment to build your career journey at Veritone
• Flexible (Paid) Time Off
• Benefits Program: medical, dental, vision, 401K matching, and more!
• Mental health awareness and support