Marketing Automation Specialist

Summary

Join Resi Media, a Pushpay company, as a Marketo Marketing Automation Specialist! You will design, implement, and optimize marketing automation campaigns to drive lead generation and customer engagement. Collaborate with marketing and sales teams to define campaign objectives and KPIs. Ensure seamless integration between Marketo and CRM systems. Conduct A/B testing to optimize campaign performance and analyze data to improve ROI. This hybrid role (3 days in office) is based in Allen, TX or remote in select states. The position requires a Marketo Certified Expert certification or 3+ years of Marketo experience.

Requirements

• Marketo Certified Expert (MCE) certification or at least 3 years of direct Marketo experience is required
• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of hands-on experience with Marketo in a B2B or B2C environment
• Proficiency in integrating Marketo with CRMs, such as Salesforce
• Strong understanding of email marketing principles, lead nurturing, and lead scoring
• Analytical mindset with experience using data to inform campaign decisions
• Excellent project management and organizational skills

Responsibilities

• Manage the end-to-end configuration and execution of Marketo campaigns, including email marketing, landing pages, nurture programs, and scoring models
• Collaborate with marketing and sales teams to define campaign objectives, target audiences, and KPIs
• Create and maintain Marketo workflows, segmentation strategies, and lead lifecycle processes
• Ensure seamless integration between Marketo and CRM systems (e.g., Salesforce) for accurate data flow and reporting
• Conduct A/B testing to optimize campaign performance, email deliverability, and engagement rates
• Monitor campaign performance, analyze data, and generate actionable insights to improve ROI
• Ensure compliance with data privacy regulations in all campaigns

Preferred Qualifications

• Experience with additional marketing tools (e.g., Google Analytics, SEMrush, or HubSpot)
• Familiarity with ABM strategies and tools
• Preferable advanced skills in reporting and data visualization tools (e.g., Tableau or Power BI)
• Knowledge of HTML and CSS for email and landing page customization is a plus
• Experience working with or marketing to churches, religious organizations, or non-profits is preferred

Benefits

• 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
• 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
• 401K match
• Hybrid work model - 3 days in the office / 2 days remote each week
• 12 paid Company Holidays
• 2 paid Volunteer Time Off days
• 15 days PTO, to start, increases with tenure and seniority
• Paid parental and adoption leave