Marketing Business Partner

Summary

Join Veterinary Practice Partners as a Marketing Business Partner and assist in the development and execution of marketing strategies for existing veterinary hospitals.

Requirements

• Bachelor’s degree in marketing, business, or equivalent
• 10+ years of proven veterinary industry experience and proven knowledge of retention and acquisition marketing strategies
• Creative agency experience preferred, although not required
• Previous experience overseeing marketing strategies for small or medium size businesses and ability to track new client and existing client retention

Responsibilities

• Lead marketing strategies for veterinary practices, from beginning to end, working with the Field Marketing Director, the Vice President of Marketing, and the extended Marketing Team
• Create marketing plans to support existing veterinary hospitals, draft client facing communication materials, oversee the development of in-clinic collateral, assist with the implementation of core marketing programs (Vetstoria Online Booking Tool, PetDesk client reminder platform, website, Google ads, social media strategy, online reputation management, and outdoor signage materials, etc.)
• Revamp the existing referral program in partnership with the Director of Field Marketing and the Marketing Business Partner colleagues
• Manage the relationship with Operations Team, hospital partners, as well as the existing doctor partners within VPP
• Attend cross functional meetings with Operations, D&A, Marketing teams. Host monthly marketing business reviews with regional directors and training with the hospital teams on marketing resources and best practices to increase clinical visits
• Partner with the Director of Strategic Marketing Programs to ensure existing practices are optimizing their core programs (Healthcare reminders through PetDesk and the online booking tool through Vetstoria)
• Lead and attend training sessions with existing practice managers and operations leaders to ensure successful rollout and optimization of marketing initiatives
• Partner with the VPP creative team to design digital collateral and upload to Vista Print ProShop portal and Canva digital platform
• Up to 25% travel to yearly Homecoming event, regional meetings, or visit specific hospitals, when required

Benefits

Starting salary for this position is $100,000 based on experience and skillset