Campaign Content Marketing Manager

Summary

Join People.ai, an AI-powered data platform company, as their experienced Campaign Content Marketing Manager. You will be a key member of the marketing team, strategizing and executing high-value content across the customer journey. Collaborate with the demand generation team to create content for successful campaigns and work cross-functionally to develop content programs addressing customer challenges. You will own the organic social media strategy and manage the social media agency, ensuring paid and organic social media are integrated into larger campaign strategies. This role requires a master storyteller across various mediums, someone curious, highly organized, and results-oriented. People.ai offers a competitive salary and benefits package.

Requirements

• 5-7 years content marketing experience telling stories across channels and mediums that are closely tied to key personas, customer challenges, and use cases
• Experience supporting demand generation function through content strategy and development. Is able to understand the customer lifecycle and how content impacts purchase decisions
• Has years of experience working cross-functionally within marketing as well as across the organization to develop relationships with SMEs and tell compelling stories
• Knows how to tell stories through video - both highly produced and low-budget. Familiarity using video editing tools
• Has successfully owned strategy and management of a brand’s social media before. Is able to leverage social channels as a function of content marketing strategy
• Experience demonstrating the success of programs through regular reporting. Uses data to improve future projects
• Has experience successfully managing external agencies and building relationships with influencers
• Effective communicator who accurately explains their viewpoints with respect so as to be an internal role model for others. Questions the status quo with the goal of improving processes and outcomes
• Is able to fully own their function and work independently on projects from start to finish
• Process-oriented with a passion for creating content systems that are documented and easy to follow
• Is a word wizard who loves grammar and helping make other people’s work more impactful

Responsibilities

• Strategize and execute high-quality, customer-centric content including webinars, videos, customer newsletters, email copy, ad copy, social media posts, executive influencer content, blogs, and more
• Own organic social media strategy and adeptly manage our social media agency
• Contribute to demand generation campaign strategy as the spokesperson for the types of content that resonate with each persona at each stage of their journey
• Use data to identify top performing channels and advise on reallocating resources to support those channels
• Own the YouTube channel as a valuable part of our SEO and video content strategy
• Work cross-functionally with internal SMEs to create impactful content about customers, our product, and our partners
• Developed repeatable content development processes and templates (including using AI tools) that reduce the time needed to create content
• Use data to understand which topics resonate with key personas at each stage of the customer journey and report results monthly and quarterly
• Edit all customer-facing content produced by the marketing team

Preferred Qualifications

Bonus points if they have experience managing an executive influencer program

Benefits

• A reasonable estimate of on-target earnings (OTE) is $80,000 to $115,000
• Regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits