Marketing Campaign Manager

Summary

Join BVNK, a modern payment infrastructure provider, as a Marketing Campaign Manager. You will design, execute, and optimize multi-channel marketing campaigns using Pardot, focusing on B2B email marketing. Responsibilities include building automated nurture programs, collaborating with sales and product teams, and analyzing campaign performance. The ideal candidate has 3-5 years of experience in marketing campaign management with Pardot expertise and a proven track record of successful B2B email campaigns. BVNK offers a hybrid/remote work policy, flexible hours, competitive salary, employee option scheme, flexible holidays, and opportunities for global travel.

Requirements

• Minimum 3-5 years of experience in marketing campaign management, with a focus on Pardot
• Proven track record of executing and optimising successful B2B email marketing campaigns
• Expertise in Pardot: Strong understanding of automation rules, segmentation, A/B testing, and email deliverability
• Proficiency in Salesforce, including reporting and lead management workflows
• Strong ability to interpret and analyse campaign data to derive actionable insights
• Experience building reports and dashboards in Pardot and Salesforce to present campaign performance and pipeline contribution
• Excellent written and verbal communication skills for effective collaboration and stakeholder management
• Detail-oriented with exceptional organisational skills to manage multiple campaigns simultaneously
• Proactive and self-motivated, with a problem-solving mindset and eagerness to innovate

Responsibilities

• Design, execute, and optimise multi-channel marketing campaigns using Pardot
• Develop and manage automated nurture programs, including drip campaigns, for both new business and existing customers
• Support sales teams by creating targeted email nurture journeys and aligning marketing efforts with sales objectives
• Collaborate with product and vertical marketing teams to build and execute launch campaigns for new products and services
• Plan and implement pre- and post-event email campaigns to maximise engagement and lead generation
• Build and maintain dynamic lists, segmentation strategies, and custom workflows in Pardot
• Ensure Pardot and Salesforce integration is functioning optimally for seamless lead flow and reporting
• Troubleshoot and resolve technical issues related to campaign execution or data integration
• Maintain clean and accurate data within Pardot and Salesforce through regular hygiene and process improvements
• Monitor and analyse campaign performance, delivering actionable insights to improve ROI
• Generate reports and dashboards in Pardot and Salesforce to track campaign effectiveness and lead progression
• Provide detailed analysis of key metrics such as open rates, click-through rates, conversion rates, and overall campaign performance
• Use data to identify trends and recommend enhancements to marketing strategies
• Partner with RevOps and sales teams to ensure qualified leads are routed appropriately and within SLA
• Work with cross-functional teams to ensure cohesive messaging and alignment between campaigns and business objectives
• Train and support team members on Pardot best practices to ensure consistent campaign quality

Preferred Qualifications

• Experience in a technology or SaaS environment is highly preferred
• Familiarity with HTML and CSS for email customisation is a plus
• Experience with marketing and sales tools like Sales Navigator, Calendly, and prospecting platforms (e.g., Cognism, TAMI) is advantageous

Benefits

• A fair and competitive salary at every stage of your career
• Meaningful ownership in the business through our employee option scheme
• Flexible working hours, with remote working at its heart
• A flexible approach to holidays
• Opportunities to travel to our offices around the world
• A culture built on passionate growth-minded people