Senior Manager, Marketing Campaigns

Summary

Join Sprout Social's Marketing team as a Senior Manager, Marketing Campaigns - New Business, reporting to the Senior Director, Integrated Marketing. You will define cross-functional campaign strategies for new customer acquisition, focusing on the prospect journey and value delivery. Responsibilities include determining campaign themes and content, owning pipeline and revenue results, and leading a team executing campaigns and initiatives. The ideal candidate is a strategic leader with 8+ years of integrated marketing experience, including 2+ years in B2B SaaS, and proven success in driving campaigns and managing cross-functional projects. Sprout offers a comprehensive benefits package including insurance, paid time off, parental leave, wellness initiatives, and professional development opportunities. The role offers flexibility with remote work options, subject to location restrictions.

Requirements

• 8+ years of experience in integrated marketing, campaigns, demand generation or relevant marketing experience, including 2+ years of experience in a B2B SaaS environment
• 5+ years of experience developing strategy and managing cross-functional marketing projects from vision through execution
• 1+ years of experience creating reports and dashboards in Salesforce
• 1+ years of experience managing and leading teams

Responsibilities

• Define the cross-functional campaign strategy for new customer acquisition, thinking holistically about the prospect journey and how to deliver value at each touchpoint
• Determine campaign themes, content and storytelling that will reach and engage prospects at the right moments in their journey
• Own your pipeline and revenue results with a strong focus on analyzing performance, distilling key insights and presenting optimization recommendations that mobilize stakeholders
• Lead a team that develops and executes new business campaigns, webinars and co-marketing initiatives as part of Sprout’s global, integrated campaigns motion

Preferred Qualifications

• Experience developing and executing webinar and email campaigns end-to-end
• Experience working within the social media marketing industry

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter
• Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
• Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution
• Sprout offers “Flexible Paid Time Off” and ten paid holidays