Marketing Campaign Manager

Summary

The job is for a B2B Campaign Marketer to create and execute marketing campaigns, manage events, and coordinate with sales teams. This is a remote, full-time position that reports to the Director of Demand Generation.

Requirements

• 5+ years marketing experience in B2B campaign and event planning management
• Experience coordinating events and trade show marketing campaigns
• Proven ability to plan, execute, and optimize campaigns with a demonstrable impact on revenue
• Understanding of the sales pipeline and sales processes
• A self-starter with excellent project management and communication skills
• Demonstrated experience defining and measuring programs, including analytics and reporting
• Experience with Salesforce, Hubspot (blog management), Google Analytics required; Asana, Popl, and Slack experience preferred
• BA/BS degree in relevant field

Responsibilities

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Manage various aspects of trade shows and events including budgeting, pre-show planning and outreach, post-show lead upload and outreach, event coordination, collateral, and onsite support to drive leads into the sales funnel
• Work with sales and marketing to ensure proper messaging, timing, and execution of multi-channel campaigns
• Project management of campaigns to drive pipeline growth leveraging and aligning key marketing channels with consistent content/messaging
• Recommend and present overview strategy briefs that tie into detailed tactical plans for building awareness, consideration and purchasing decisions
• Provide ongoing reporting, campaign insights and goal pacing to stakeholders
• Constantly monitor, measure and hone the performance of sales enablement to enact programs that achieve revenue goals for each target market
• Plan seamless integration of competitive campaigns and partner channel campaigns within the prescriptive buyer journeys and overall segment campaign plans

Benefits

• Work with an extremely talented team of colleagues serving a highly visible group of clients
• A company culture that values exceptional performance and people skills
• Being part of an award-winning growth company scaling across the globe
• The flexibility of working from home with competitive salary plus benefits