Senior Campaign Marketing Manager

Summary

Join Samsara's Canada Marketing Team as a Sr. Campaign Marketing Manager! This remote role, open to Canadian residents, requires designing, executing, and optimizing high-impact marketing campaigns. You will collaborate with various teams to drive brand awareness and generate demand. Success in this role demands strong project management skills and a proven track record in full-funnel campaign creation. You'll be responsible for monitoring campaign performance, adapting global campaigns for the Canadian market, and championing Samsara's cultural values. This is a chance to make a real-world impact and advance your career within a rapidly growing, supportive company.

Requirements

• 5+ years of experience in regional marketing, field marketing, and/or demand generation
• Proven record in creating, adapting, and executing marketing programs for pipeline generation, with a strong understanding of demand generation channels
• Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and deadlines
• Experience using analytics to identify the impact and effectiveness of marketing programs and their impact throughout the sales funnel
• Excellent communication and storytelling skills (written, verbal, and visual)
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals
• Bachelor's degree or equivalent experience

Responsibilities

• Manage the development of integrated marketing campaigns in Canada, encompassing online and offline channels, including digital, social media, print, events, and more
• Create campaign narratives, working closely with the Canada Marketing Director and sales leaders, and then collaborate with marketing channel owners to deliver this narrative into the market
• Prioritize resourcing into marketing channels that are best positioned to hit pipeline goals, understanding which channels will resonate with each target segment
• Work closely with sales enablement and top of funnel business development teams to ensure sales and marketing activity is aligned
• Assess and adapt global campaigns, setting a regional approach that maximizes the use of available marketing materials while keeping the Canadian market at the core
• Monitor and evaluate campaign performance metrics to evaluate effectiveness and ROI, and identify areas for future improvement
• Champion, role model, and embed Samsara's cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Familiarity working in the Canadian market
• Business French fluency is a plus
• A good understanding of B2B sales processes and customer journeys
• Expertise in B2B marketing tech stacks, including Salesforce, Marketo, and On24

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund