Marketing Coordinator

Summary

Join WildBrain's Media Solutions team as a Marketing Coordinator in Los Angeles (remote). You will support the commercial team by managing the LinkedIn presence, creating engaging content, and executing B2B marketing activities. Collaborate with the MarCom team on campaigns, market research, and presentations. The ideal candidate has advertising or B2B marketing experience, strong copywriting skills, and project management abilities. Passion for kids' and family entertainment is a plus. This role reports to the Marketing Manager in Los Angeles.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Experience in marketing, with a focus on B2B marketing, digital marketing and/or advertising industry preferred
• Proficiency in LinkedIn and familiarity with social media management tools
• Familiarity with Microsoft Office, Monday.com, and Canva
• Strong written and verbal communication skills
• Excellent PowerPoint abilities
• Strong time management and organizational skills, with the ability to prioritize tasks effectively
• Ability to work independently and as part of a global team in a fast-paced environment
• Basic knowledge of digital marketing principles and best practices

Responsibilities

• Develop, curate, and manage content for the WildBrain Media Solutions LinkedIn page, ensuring alignment with our brand voice and marketing goals
• Monitor engagement and analyze performance metrics to optimize content strategy and increase audience reach
• Engage with followers and industry influencers to foster relationships and enhance community engagement
• Assist in executing marketing campaigns, including email marketing, events, and promotional materials
• Work with the team to conduct market research, identify trends and insights, and aid in the creation of corresponding advertising and marketing materials
• Collaborate with the WildBrain MarCom team to develop cohesive marketing messages and materials
• Maintain comprehensive campaign reporting templates and deliver insightful post-campaign analysis to help drive future business
• Assist Media Solutions Team with the creation of PowerPoint responses to RFPs
• Help in the creation of meeting decks, case studies, and other client-facing presentations
• Write compelling copy for social media posts, blog articles, and other marketing collateral
• Coordinate with graphic designers to create visually appealing content that resonates with our audience
• Prepare regular reports on social media performance and campaign effectiveness
• Utilize analytics tools to track key performance indicators and make data-driven recommendations

Preferred Qualifications

Passion or experience in kids’ and family entertainment and/or gaming is encouraged

Benefits

• Competitive family-focused benefits
• Generous RRSP matching
• Bonus time-off