Product Marketing Coordinator

Summary

Join AccuWeather, the world's most accurate weather source, as a Product Marketing Coordinator! You will assist in developing marketing strategies for AccuWeather for Business and our mobile app, creating compelling product descriptions, and implementing marketing campaigns. Responsibilities include working with product and marketing teams to optimize app downloads, understand customer needs, and manage content strategy. You will present product updates internally and contribute to successful product launches. This role requires a bachelor's degree in marketing or a related field, 2-3 years of marketing experience, and proven product marketing expertise. AccuWeather offers a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• A bachelor’s degree in marketing or a similar field or equivalent combination of education and experience is required
• 2-3 years of marketing experience required
• Previous experience/expertise specifically in product marketing required
• Must have strong communication skills both oral and written

Responsibilities

• Assist with the product marketing strategy for both AccuWeather for Business and our AccuWeather iOS & Android App
• Create and update current and new product positioning, descriptions, and messaging across the AccuWeather product suite
• Understand and implement the AccuWeather Foundational Marketing Message into all applicable marketing outputs
• Work with the product team to drive app downloads through app store optimization and app store marketing
• Understand AccuWeather for Business customers and how they utilize AccuWeather’s services across data, forecasting, and asset protection
• Will have a specific focus on our AccuWeather for Business products, working with internal teams to implement product packages and bundles
• Work alongside the product team and marketing team to implement weather event driven market tactics
• Manage content strategy and work with the product team to ensure marketing deliverables are provided for product releases and app updates
• Present and educate product updates internally, assisting AccuWeather staff to understand product descriptions and functionality

Benefits

• AccuWeather offers a competitive salary commensurate to experience in the range of 50-60k base
• Comprehensive healthcare and dental benefits
• 401(k) retirement plan with 50% company match
• A collaborative work environment