Marketing Copywriter

Eight Sleep
Summary
Join Eight Sleep, a sleep fitness company, and become their Freelance Marketing Copywriter. You will create engaging and persuasive marketing copy for various channels, including email, paid ads, and web. Collaborate with different teams to develop effective messaging that resonates with customers and drives business results. This remote contract role reports to the Director of Lifecycle Marketing. The position requires strong writing and editing skills, experience in marketing copywriting, and a proven ability to create compelling content that converts. Success in this role demands a passion for the company's mission and a collaborative spirit. The ideal candidate will have experience with luxury or performance brands and knowledge of SEO and A/B testing.
Requirements
- 3+ years of professional experience writing marketing copy for consumer brands, spanning email, paid media, and web
- Strong portfolio showcasing copy that engages, informs, and converts across channels
- Excellent writing, editing, and proofreading skills with a strong eye for detail
- Ability to distill complex ideas into simple, benefit-oriented language
- Understanding of direct response principles, digital best practices, and customer journeys
- Highly organized, self-motivated, and comfortable working in a fast-paced environment
- Strong collaboration and communication skills
Responsibilities
- Write high-impact copy for email campaigns, lifecycle flows, newsletters, product launches, and promotional campaigns
- Develop clear, concise messaging for paid ads (social, search, display) that drives clicks and conversions
- Craft engaging and benefit-driven copy for web pages (landing pages, product pages, homepage, etc.)
- Translate product features and customer insights into simple, compelling narratives
- Maintain consistency in brand voice across all channels while experimenting with fresh ideas
- Partner with designers and marketers to ensure cohesive creative execution
- Analyze performance data and feedback to iterate and improve messaging over time
Preferred Qualifications
- Experience with luxury, performance or consumer hardware brands
- Knowledge of SEO and web writing best practices
- Exposure to A/B testing and performance-based creative workflows
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