Blend360 is hiring a
Marketing Data Analyst

Summary

Join Blend as a Marketing Scientist/Data Analyst to collaborate with business leaders, manage Salesforce Marketing Cloud data infrastructure, and develop data-driven solutions. This role requires strong analytical skills, experience with SFMC, and excellent communication skills.

Requirements

• Bachelor’s degree in a related field or equivalent experience
• 2+ years of experience in a related role
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and integrations with Salesforce core and other platforms
• Proficiency in AMPscript, SQL (including Query Studio), and ideally JavaScript
• Advanced analytic skills including multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• Experience in building and automating management-level reporting using Excel and SQL
• Proficiency in web analytics (e.g., Google Analytics 360) and data management platforms
• Strong organizational, time-management, and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage complex projects with minimal supervision
• Proficiency in Microsoft Office Suite preferred

Responsibilities

• Lead Salesforce Marketing Cloud (SFMC) data infrastructure management
• Collaborate with IT to determine optimal data implementation, configuration, migration, and integration paths within SFMC
• Maintain and audit SFMC and complementary technology systems daily
• Analyze and resolve issues within the Salesforce ecosystem, ensuring effective data management
• Document SFMC data architecture and project specifics
• Ensure SFMC campaign universes comply with corporate, state, federal, and contractual regulations
• Evaluate incoming data requests for clarity, completeness, and complexity, determining release suitability
• Optimize operational data processes to align with campaign requirements
• Facilitate a user-centric data experience in SFMC to enhance marketing team effectiveness
• Partner with Marketing Campaign Managers to gather requirements, validate data sources, and report on campaign executions
• Document technical processes and marketing automation procedures for seamless business user adoption
• Design statistically valid campaign tests and track cell performance for accurate results
• Develop data-driven solutions to tailor SFMC campaigns based on customer behavior and preferences
• Enhance marketing attribution models to measure campaign effectiveness across various channels
• Track, report, and analyze marketing campaign performance using SQL, predictive intelligence, and reporting tools

Benefits

• Every day lunches!
• Flexible working options to help you strike the right balance
• All the equipment you need to harness your talent (Macbook and accessories)
• Snacks and beverages available everyday (headquarters)
• After office events, football, tennis and game nights (headquarters)
• Learning opportunities: AWS Certifications (we are AWS Partners). Study plans, courses and other certifications
• Mentoring and Development opportunities to shape your career path
• Anniversary and birthday gifts