Remote Marketing Data Analyst

Summary

Join Leadtech as a Marketing Data Analyst and contribute to the success of innovative digital businesses. As a key member of the team, you will analyze marketing campaigns, create reports and dashboards, and develop strategies for growth.

Requirements

• Bachelor degree in STEM field or similar
• Experience working as Analyst of at least 3 years
• Strong knowledge of app attribution tools commonly used in the mobile advertising industry
• Strong knowledge of machine learning and statistics techniques
• Strong communication skills and the ability to translate technical findings into clear business recommendations
• In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms
• Experience working with data visualization tools
• Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc
• Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams
• Proactive attitude and results-oriented

Responsibilities

• Measure the performance of marketing campaigns
• Build ad hoc custom reports
• Analyze anomalies and trends
• Preparation of analytical reports and dashboards (including visualization) for the marketing team
• Creation of Google Sheets scripts to connect data from different reports and Google Sheets
• Analysis of product & marketing metrics correlation and identification of their drivers
• Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights
• Develop the SKAN measurement approach for Google, Meta and Tiktok
• Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals
• Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations
• Analyze performance impact of any product and marketing strategy changes
• Cooperate with Marketing and Product teams to actively increase project profitability
• Collaborate with the BI department to create and maintain data visualization dashboards

Benefits

• Top-notch private health insurance — includes dental and psychological services
• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Other: ticket restaurant, nursery tickets
• Budget for team-building activities