Marketing Data Analyst

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Logo of Carry1st

Carry1st

πŸ“Remote - India

Job highlights

Summary

Join Carry1st, Africa's leading mobile games and digital content publisher, as a Marketing Data Analyst. You will leverage advanced analytics to generate insights into player behavior and acquisition campaigns, translating these into strategic recommendations and operational optimizations. Collaborate with cross-functional teams to translate business needs into analytical solutions, develop and maintain dashboards and reports, and design A/B tests to validate hypotheses. Ensure data accuracy and integrity while working in a fast-paced, fully remote, globally diverse environment. This role offers the opportunity to build impactful products, grow with a VC-backed startup, and work from anywhere in the world.

Requirements

  • Strong understanding of the mobile advertising space - networks, bidding systems, & algorithms - and fluent with the key funnel metrics - CTR, CVR, CPI, ARPU, Retention, LTV
  • Fluent in SQL
  • Strong analytical skills backed by statistical fundamentals
  • Strong problem solving acumen backed by the ability to tackle ambiguity
  • Excellent communication and collaboration skills to work cross-functionally with Marketing, Product, and Data teams

Responsibilities

  • Utilise advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and/or operational optimisation
  • Collaborate with cross-functional teams to translate business questions & hypotheses into structured analysis, defining key metrics to track success
  • Develop, operationalise, and maintain dashboards & automated reports - to visualise key performance indicators for senior management and to aid operational decisioning for marketing teams
  • Design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to further guide the UA roadmap
  • Ensure data accuracy and integrity, establishing best practices where there is no single source of truth

Preferred Qualifications

Proficiency in Tableau and Python

Benefits

  • Work from anywhere in the world with international teammates
  • Own shares in the Company - enabling you to benefit from the value you create
  • Co-working excursions: Travel to meet your colleagues in cities around the world
  • Awesome equipment: Get everything you need to work effectively
  • Remote working allowance: Put an additional $600 / year to optimise your WFH experience
  • Learning and development: Attend courses, conferences and training events
  • Social events: Participate in regular company events to relax and connect with teammates
  • Birthday leave: Enjoy a paid day off on your special day
This job is filled or no longer available

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