Marketing Data Analyst

Summary

Join Level Access, a leader in digital accessibility, as their Marketing Data Analyst! This pivotal role involves owning marketing dashboards and reporting across various channels and programs. You will analyze marketing performance metrics, providing actionable insights to fuel decision-making and pipeline acceleration. Collaborate with Marketing, Revenue Operations, and Systems teams to support pipeline planning and forecasting. Identify data gaps and improve reporting processes. Drive a culture of measurement and optimization within the marketing organization. This is a full-time salaried position offering a competitive benefits package, including bonus opportunities and unlimited vacation.

Requirements

• 2–4 years of experience in marketing analytics, business intelligence, or marketing operations, ideally in a B2B SaaS environment
• Proficiency in SQL, Excel, and data visualization tools (Power BI, QuickSight, or similar)
• Deep understanding of marketing funnels, pipeline development, and performance metrics
• Experience working with Salesforce CRM; familiarity with Hubspot and Google Analytics a plus
• Demonstrable ability to translate data into clear insights and compelling narratives for stakeholders
• Thorough, self-motivated, and adaptable to a fast-paced environment

Responsibilities

• Own the end-to-end development of marketing dashboards and reporting across campaigns, programs, channels, funnel stages, and pipeline creation
• Build and maintain SQL-based datasets and reports from Salesforce, HubSpot, and Google Analytics
• Analyze marketing performance metrics (e.g., lead generation, conversion rates, channel attribution, ROMI) and deliver actionable insights
• Partner with Revenue Operations and Marketing stakeholders to support pipeline planning, forecasting, and coverage analysis
• Identify data gaps and opportunities to improve reporting processes, data integrity, and automation
• Drive a culture of measurement and optimization within the marketing org

Preferred Qualifications

• Familiarity with marketing attribution modeling or campaign influence frameworks
• Experience supporting public sector or international marketing initiatives
• Background in professional services, enterprise sales, or account-based marketing analytics

Benefits

• Competitive benefits package
• Bonus opportunities
• Unlimited vacation/FTO