Remote Staff Marketing Data Analyst

Summary

Join us as the leader of the marketing analytics team, driving efficient growth for EarnIn through analysis, experimentation, and operational rigor.

Requirements

• 6+ years experience in marketing analytics/data science in a B2C role
• Strong understanding of marketing attribution, MMM, LTV/CAC, and ROAS
• Deep understanding of performance & measurement across key digital channels – e.g. Social, Search, Web, Television, App, etc
• Experience designing, running, and interpreting experiments. Practical knowledge of testing methodologies and frameworks
• Expert experience with SQL and experience with Python or R
• Ability to extract insights from large data sets & seamlessly translate into actionable recommendations across the consumer journey
• Strong interpersonal skills and can work cross-functionally in team environments
• Ability to establish and maintain excellent processes while allowing for creative thinking and flexibility in ambiguous situations
• Bachelor's, Master’s or PhD degree in an analytical discipline or equivalent industry experience
• Curiosity and passion for deeply understanding analytical problems and translating this to stakeholders

Responsibilities

• Work closely with the marketing team to drive efficient growth for EarnIn through analysis, experimentation, and operational rigor
• Drive day-to-day performance analysis & provide both strategic and tactical recommendations across the marketing funnel
• Establish measurement frameworks and drive reporting excellence across various marketing domains (e.g. performance, brand, full-funnel marketing)
• Continuously upgrade and evolve our marketing measurement methodology (attribution, MMM, and experimentation)
• Partner with marketing leads to identify, design, and execute on experimentation opportunities across new & existing marketing channels and campaigns. Establish a culture of experimentation excellence across the marketing team
• Monitor & proactively surface/troubleshoot any problems across the marketing funnel & drive resolution of these issues

Preferred Qualifications

• Prior experience managing performance marketing channels is a bonus
• Experience with full-funnel marketing/brand measurement is a bonus
• Experience in applied econometrics, forecasting, building regression models is a bonus
• Experience in Fintech is a bonus