Marketing Funnel Architect

Summary

Join a dynamic marketing agency and become their Marketing Funnel Architect. You will own messaging and conversion flows, collaborating with designers to create high-performing digital experiences. This role blends strategy, UX thinking, CRO optimization, and copywriting. You'll architect landing pages, map user flows, lead client discovery, write compelling copy, build wireframes, and relentlessly optimize for conversions. The position is full-time, remote, and offers a competitive salary and additional perks. The ideal candidate possesses strong analytical skills, a data-driven approach, and a passion for growth.

Requirements

• Familiarity with WordPress for building or updating live websites
• Experience using Unbounce for landing page creation and A/B testing
• Understanding of Google Ads and Google Tag Manager to track and analyze funnel performance
• Experience with Microsoft Clarity and GA4 for user behavior analysis, heatmaps, and performance insights
• Strong interest in consumer behavior and what drives conversions
• A mindset focused on testing, optimizing, and refining campaigns
• Ability to think strategically and execute with precision
• Understanding of how SEO, paid media, design, and messaging work together
• Passion for growth and accountability for performance metrics

Responsibilities

• Architect conversion-first landing pages and websites
• Map out user flows that align with real customer behavior and intent
• Lead client discovery sessions to uncover pain points and positioning
• Write copy that connects at every stage of the funnel (and sells without being salesy)
• Develop messaging frameworks and wireframes to guide design
• Use VOC, research, and performance data to make smart messaging decisions
• Build low-fidelity wireframes to show layout, copy placement, and flow
• Collaborate closely with designers to bring your vision to life
• Ensure every element has a job (and fluff gets cut fast)
• Analyze performance, run A/B tests, and implement what’s working
• Use tools like Microsoft Clarity and Google Analytics to find drop-off points
• Bring a testing mindset to everything—optimize relentlessly
• Work with our SEO lead to align page structure and copy with search intent
• Balance visibility and conversion with smart keyword placement and internal linking

Benefits

• Competitive Salary
• This is a full-time, long-term position
• The position is immediately available and requires entering into an independent contractor agreement
• Work from home
• Monday through Friday, 8 am to 5 pm (+/- 1 hour accepted) - PST