Senior Director, Marketing Operations

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Red Canary

💵 $177k-$220k
📍Remote - Worldwide

Summary

Join Red Canary as their Senior Director of Marketing Operations and lead the evolution of their marketing infrastructure, performance analytics, and operational strategy. You will define the long-term vision for marketing operations and ensure every marketing investment is tied to measurable outcomes and revenue impact. This high-impact leadership role requires building and scaling a high-performing team, shaping strategies, systems, and processes for operational excellence. You will partner with various teams to shape the go-to-market approach, accelerate pipeline creation, and improve revenue performance. The ideal candidate possesses extensive experience in B2B SaaS marketing operations and a proven track record of success. This role offers a competitive salary, bonus program, and stock options.

Requirements

  • 10+ years of progressive experience in marketing operations, revenue operations, or GTM strategy within B2B SaaS—cybersecurity experience preferred
  • A proven track record of building and scaling high-functioning marketing operations teams that drive measurable pipeline and revenue outcomes
  • Executive-level communication and collaboration skills, with the ability to influence across sales, finance, analytics, and product
  • Deep expertise in marketing performance analytics, funnel optimization, attribution strategy, and ROI modeling
  • Demonstrated success in transforming martech stacks and operational processes to support ABM, intent-driven marketing, and sales acceleration
  • Exceptional problem-solving and strategic thinking abilities, with a mindset rooted in continuous optimization and scalability
  • Experience leading high-impact initiatives that cross multiple GTM teams and drive systemic improvements to revenue performance
  • An empathetic and empowering leader who inspires teams, builds trust, and fosters career growth

Responsibilities

  • Define and drive the long-term strategic vision for marketing operations in support of company-wide revenue goals
  • Architect a holistic performance framework that connects marketing strategy to business outcomes—covering pipeline creation, funnel velocity, conversion efficiency, and revenue contribution
  • Lead the evolution of attribution models and performance measurement, ensuring full-funnel visibility across all marketing programs and channels
  • Build and scale a modern, integrated martech ecosystem that enables personalization, automation, and data-driven decision-making across the customer journey
  • Partner with revenue operations, analytics, and finance leaders to inform strategic planning, forecasting, and resource allocation
  • Institute governance around data quality, lead management, and campaign operations, ensuring accuracy and consistency across systems
  • Guide the transformation of lead scoring, routing, and lifecycle models to support complex buying journeys and accelerate sales outcomes
  • Champion operational rigor across the entire marketing organization—establishing KPIs, processes, and enablement to improve execution and accountability
  • Oversee the development of advanced marketing dashboards and predictive analytics that surface actionable insights for GTM leadership
  • Influence GTM strategy through deep partnership with demand generation, customer marketing, product marketing, and partner teams
  • Build and mentor a high-performing marketing operations team, fostering a culture of excellence, agility, and continuous improvement
  • Serve as a key member of the marketing leadership team, advising the CMO and executive stakeholders on marketing performance and growth levers
  • Foster a culture of accountability and continuous improvement, ensuring Red Canary’s marketing function operates at a world-class level

Benefits

  • Base salary for this role is $177,183 - $220,000 per year
  • This role is also eligible for participation in the company's bonus program
  • This role is eligible for a grant of stock options, subject to the approval of the company's board of directors

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