Marketing Generalist

Summary

Join our client, a dynamic platform providing strategic solutions for publishers, as a proactive Marketing Generalist. This fully remote position focuses on PPC and digital ad placements, organic social campaigns, and email marketing. You will manage Google Ads and Meta campaigns, create social media content, and contribute to email marketing efforts. Success involves effectively executing PPC campaigns, building an engaging social media presence, and supporting email marketing initiatives. The ideal candidate possesses 1-2 years of marketing experience, particularly in PPC and digital advertising, along with a proactive and scrappy attitude.

Requirements

• 1-2 years of hands-on experience in various marketing areas, particularly in PPC and digital advertising
• Basic understanding of PPC strategies and digital ad placements, with a willingness to take the initiative and lead these efforts
• Experience or knowledge of social media campaign execution, especially in a B2B context
• Some experience with email marketing platforms and practices
• Strong verbal and written communication skills in English
• A proactive, scrappy attitude, with a passion for learning and challenging yourself in a fast-paced environment
• Hands-on approach to managing timelines and budgets

Responsibilities

• Manage digital ad placements, particularly on Google Ads and Meta. Execute and optimize PPC campaigns autonomously with strategic support from the company
• Assist in creating and executing social media campaigns on platforms such as LinkedIn and Meta to enhance brand awareness and engagement within a B2B context
• Contribute to email marketing efforts, including drafting and scheduling campaigns using various ESPs (e.g., HubSpot)
• Help develop customer journey maps to improve user experience and engagement based on insights and performance data
• Support keyword research initiatives to enhance search engine visibility and inform ad targeting
• Maintain a focus on client needs, ensuring that marketing activities align with client objectives and deliver positive outcomes

Preferred Qualifications

Some familiarity with organic social campaigns is beneficial

Benefits

Fully-remote (Work from home), 9 AM - 5 PM EST