Marketing Generalist

Summary

Join a growing team in the Architecture and Residential Contracting space, working closely with a successful entrepreneur. This hands-on role for a creative, tech-savvy Marketing Generalist focuses on driving organic social media strategy, creating engaging content (copywriting, basic video editing, and design), and managing social media accounts. There's opportunity to grow into lead generation and marketing automation. The position is fully remote with flexible hours. Proactive individuals eager to learn and thrive in dynamic environments are encouraged to apply.

Requirements

• Strong writing skills with the ability to create engaging and persuasive content for blogs, social media, and other marketing channels
• Basic video editing and graphic design skills (Canva, Adobe Suite, or similar tools)
• Experience with organic social media marketing and content creation
• A strategic mindset with the ability to think creatively and outside the box
• Strong attention to detail and ability to work independently
• Willingness to learn and grow in areas like lead generation using Apollo and marketing automation in HubSpot

Responsibilities

• Develop and execute organic social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.)
• Create engaging content (copywriting, blogs, posts, basic videos, graphics, etc.) that resonates with our audience
• Manage social media accounts, including scheduling posts, interacting with followers, and analyzing engagement metrics
• Assist in developing and launching email marketing campaigns using HubSpot (training will be provided)
• Ramp up and use Apollo for basic lead generation activities (training will be provided)
• Reach out to leads generated through Apollo and nurture them through the sales funnel
• Continuously analyze marketing performance and optimize strategies based on data-driven insights
• Collaborate with the team on marketing campaigns, product launches, and brand strategy

Preferred Qualifications

• Previous experience in architecture, residential contracting, or a related field
• Experience with HubSpot for email marketing or lead nurturing
• Familiarity with Apollo for lead generation

Benefits

• A chance to shape and build a marketing department from the ground up
• A collaborative and flexible work environment
• Opportunity for professional growth and development in marketing strategy, lead generation, and automation
• Fully Remote (Work from Home), 9 AM - 5 PM EST