Marketing Generalist

Summary

Join SupportYourApp, a leading Support-as-a-Service company, as a Marketing Generalist. You will play a key role in establishing SupportYourApp as the preferred choice for companies seeking to enhance their support services. Collaborate closely with the VP of Product to test, grow, and improve our products. This role demands strategic planning, swift execution, and a willingness to embrace calculated risks. We seek a Product Marketing Manager with B2B experience, a clear vision, and the confidence to lead. Help us redefine the future of customer support!

Requirements

• Fluent communication skills in written and spoken English (at least C1)
• A minimum of 3 years of experience in product marketing, ideally within the B2B tech industry or SaaS products
• Experience with US, EU markets
• Proven expertise in conducting market research, user behavior analysis, and developing winning positioning and messaging strategies
• Strong leadership skills and the ability to collaborate effectively with diverse teams

Responsibilities

• Develop and implement a successful marketing strategy for the product to effectively communicate product value to the market and to achieve business goals
• Plan and execute marketing budget
• Conduct thorough market research and competitor analysis to identify trends, customer needs, and differentiation opportunities
• Collaborate effectively with cross-functional teams to execute marketing plans flawlessly
• Build comprehensive go-to-market (GTM) plans for new product launches
• Based on market research results, craft compelling product positioning and messaging that highlights the product’s unique value proposition and resonates with target customers

Benefits

• Business hours
• Opportunity to work fully remotely
• Inclusive international environment
• Compensation in USD
• Good bonuses for referring friends
• Paid intensive training and probation
• Work-life balance
• Responsive management interested in your growth and long-lasting cooperation
• Greenhouse conditions for self-development