Marketing Lead

Summary

Join Newton, a Canadian crypto trading company, as their Marketing Lead! This role focuses on executing the company's marketing strategy, managing marketing activities, and overseeing all marketing operations. You will drive user acquisition, engagement, retention, and reactivation through data-informed messaging. The position requires experience in paid advertising, social media, and marketing analytics. You will work with a remote team across Canada and contribute to a dynamic and collaborative environment. The ideal candidate will have a proven track record in marketing and a passion for driving growth in the crypto space.

Requirements

• Proven experience with paid advertising - e.g. Meta, Google, Apple
• A deep understanding of social media channels - e.g. Twitter, Instagram, TikTok, YouTube, Discord, and Reddit
• Strong project management, multitasking, and decision-making skills
• Experience with marketing attribution, funnel reporting and behaviour segmentation
• Strong attention to detail and accuracy
• Excellent communication and interpersonal skills

Responsibilities

• Oversee the day-to-day operations of the marketing department
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Standardize how marketing performance is analyzed and use data-driven insights to improve campaign impact, refine messaging and support strategic decision making
• Monitor and analyze market trends and customer feedback, to identify opportunities for growth
• Work with the Marketing team to create, deliver, edit, and optimize all marketing materials
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and document business processes