Marketing Manager

Summary

Join 1047 Games, a remote-first game developer, as their experienced marketing/brand manager. You will be a key member in planning and executing global marketing plans for the upcoming free-to-play game, Splitgate 2. Responsibilities include managing CRM, analyzing key performance metrics, developing marketing assets, directing post-launch marketing, and collaborating with cross-functional teams and first-party partners. This role requires extensive experience in video game product marketing, live operations, and data analysis. A passion for gaming and strong communication skills are essential. Familiarity with specific CRM software and certain games is a plus.

Requirements

• Minimum of 6+ years of product marketing experience at a video game publisher or developer in console, PC, and/or mobile
• Experience in gaming live-operations and games as a service (GaaS), including player segmentation, marketing analytics, lifecycle management, and CRM
• A passion for gaming, both as a marketer and a player
• Comfortable working in a fast-paced, cross-functional organization with distributed teams across time zones
• Strong skillsets in data analysis and real-time optimization
• A clear and effective communicator, both written and verbal

Responsibilities

• Serve as key team member in planning the development and execution of our global marketing plans to support growth in awareness, acquisition, engagement, and retention for our upcoming release of Splitgate 2
• Assisting in the management of our CRM and customer segmentation tools to retain and retarget our player base through fan communications and audience segmentation strategies
• Analyze and monitor our key performance metrics and data for our campaigns and activations to optimize our media and ensure the efficacy of our spends
• Kick off and manage the development of high quality brand marketing assets for storefronts, game events, social assets, and gameplay trailers
• Post-launch, direct the execution of our always-on marketing and seasonal content releases across multiple customer segments and profiles, targeting lapsed gamers and identifying audience growth opportunities
• Collaborate with cross functional teams across graphic design, video editing, social, community, and analytics, as well as with partner agencies
• Work closely with first parties (Sony, Microsoft, Steam, Epic) on their partner marketing toolsets and co-marketing opportunities

Preferred Qualifications

• Familiarity with CRM software such as Braze as well as customer data platforms such as Treasure Data
• Familiarity with Splitgate or other PC/console shooters (Halo, Fortnite, Apex, etc.)