Marketing Manager

Summary

Join AJ Bell as a Marketing Manager and contribute to the growth of their Direct to Consumer (D2C) marketing team. You will play a key role in managing the customer marketing lifecycle, focusing on campaign strategy, execution, and optimization. Responsibilities include planning and executing customer marketing campaigns, overseeing email and push notification strategies, developing messaging for new product launches, and leading multiple projects. You will analyze campaign performance, collaborate with cross-functional teams, and lead a team member. The ideal candidate possesses 5+ years of experience in customer marketing and a proven track record of success. AJ Bell offers a competitive salary, comprehensive benefits package, and a supportive work environment.

Requirements

• 5+ years’ experience in customer marketing, with demonstrated success in delivering impactful email marketing campaigns
• A strategic thinker who can see the big picture and articulate ideas clearly to various stakeholders
• Strong organisational skills with meticulous attention to detail
• Data-driven mindset with a focus on testing, learning, and optimising
• Creative problem-solver, capable of coming up with innovative solutions to meet business objectives
• Analytical skills with the ability to interpret data and extract meaningful insights
• Excellent verbal and written communication skills, with the ability to influence and persuade others
• Customer-focused, with a strong understanding of customer needs and a passion for creating tailored solutions
• A team player who can lead a team while building strong relationships across the organisation

Responsibilities

• Plan and execute customer marketing campaigns aimed at successfully onboarding new customers, enhancing customer engagement, and unlocking customer value across various stages of the customer lifecycle
• Oversee the strategy, planning, execution, and optimisation of customer marketing campaigns through email and push notifications, ensuring they are segmented, engaging, and aligned with business objectives
• Develop and refine messaging strategies for new product launches, ensuring consistent and impactful communication positioning across channels
• Lead and coordinate multiple projects, utilising strong project management skills to ensure campaigns are delivered on time and meet key performance metrics
• Embed an ‘always-on’ approach to test-measure-learn, using data-driven insights to continuously improve customer and commercial results
• Analyse and report on key metrics to track campaign performance against targets, identifying areas for improvement and optimisation
• Collaborate cross-functionally with teams such as CRM, Brand, Product, Legal, Compliance, and Data to ensure alignment and deliver best-in-class customer communications
• Optimise email based lead generation initiatives to increase customer acquisition
• Lead, inspire, and develop a Senior Marketing Executive, fostering growth and high performance within the team
• Ensure compliance with regulatory requirements, overseeing sign-offs from key stakeholders to ensure marketing assets meet internal and external standards

Benefits

• Starting salary between £55,000 to £65,000 (dependent on experience)
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working