Remote Marketing Manager

Summary

Anlatan is seeking an experienced Marketing Manager with a background in the gaming/entertainment industry to join their team. The successful candidate will be responsible for driving marketing strategies, executing campaigns, conducting market research, leveraging influencer marketing, analyzing ad strategies, and optimizing SEO marketing efforts.

Requirements

• A minimum of 5 years of experience in marketing, preferably within the gaming/entertainment industry
• Strong understanding of market research methodologies and ability to gather and interpret relevant data, industry trends, and consumer insights
• Proven expertise in influencer marketing, including establishing relationships with key influencers and managing successful campaigns
• Demonstrated experience in planning and executing marketing campaigns across various channels, including digital, social media, and event platforms
• Proficiency in ad strategy development, execution, and analytics, with a focus on digital and social media advertising
• In-depth knowledge of SEO marketing principles and best practices, with the ability to optimize website content and meta data
• Excellent analytical skills with the ability to interpret and leverage data to drive marketing strategies and campaign performance
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and effectively manage multiple projects
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and presentations

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, market share, and customer engagement
• Conduct extensive market research to identify target audiences, industry trends, and competitor analysis to inform marketing strategies
• Utilize influencer marketing techniques to forge strategic partnerships and create authentic brand endorsements to broaden audience reach and increase brand affinity
• Plan, execute, and analyze marketing campaigns across multiple channels including digital, social, and event platforms, ensuring consistency and effectiveness of messaging
• Oversee advertising strategies and analytics, identifying key performance indicators, tracking campaign performance, and optimizing marketing efforts based on data-driven insights
• Collaborate with cross-functional teams to align marketing initiatives with sales objectives, product launches, and overall business goals
• Stay up-to-date with advancements in SEO marketing techniques and ensure optimization of website content, meta-tags, and keywords to improve search engine rankings and enhance organic visibility

Benefits

• A competitive salary package
• A casual and flexible work environment
• A culture focused on pushing the envelope and having fun while doing it
• Incredibly flexible PTO
• For US Citizens: Health Insurance, Vision and Dental Insurance, Life Insurance and Disability, 401k (3% Match 100%, 2% Match 50%)
• For non-US Citizens: Health Insurance, Vision and Dental Insurance