Marketing Manager

Summary

Join BS&A's growing marketing team as a remote Marketing Manager! This role blends event planning expertise with outbound marketing. You will strategize, plan, and execute events boosting brand awareness and business growth. Success requires creative thinking, exceptional organization, and proven event management (virtual and in-person). The position involves approximately 30% travel. You'll manage event logistics, marketing assets, and reporting, collaborating with sales and design teams. A strong background in event management and marketing tools is essential.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in marketing, with a strong emphasis on event management
• Demonstrated success in planning and executing events, both virtual and in-person
• Strong project management skills, with the ability to manage multiple events and deadlines simultaneously
• Proficiency in marketing tools and platforms such as HubSpot, Salesforce, Eventbrite, or similar
• Excellent communication and interpersonal skills, with the ability to build relationships across teams and with external partners
• Creative mindset with a keen eye for detail and a passion for delivering memorable brand experiences
• Familiarity with digital marketing tools and platforms, including social media management tools and email marketing software

Responsibilities

• Develop and implement a comprehensive event marketing strategy aligned with business goals
• Identify and evaluate event opportunities, including trade shows, customer conferences and virtual webinars
• Research and negotiate partnerships, sponsorships, and venues to maximize event impact
• Oversee end-to-end event management, including budgeting, logistics, vendor and sales team coordination, with potential on-site execution
• Work closely with sales teams to ensure seamless integration of events into broader marketing campaigns and lead nurture efforts
• Manage event registration, communications, and post-event follow-up activities
• Identify and coordinate the creation of marketing assets, landing pages, social media posts and email campaigns that will increase chance of lead conversion from MQLs to SQLs
• Collaborate with design and content designer to produce high-quality promotional materials to leverage across multiple channels
• Implement strategies to drive attendance and engagement, leveraging paid ads and influencer partnerships where necessary
• Track and measure the performance of events against defined KPIs, such as attendance, lead generation, and ROI
• Provide detailed post-event reports with actionable insights and recommendations for future attendance and improvements
• Stay updated on industry trends and competitor activities to refine outbound activities and event strategies

Preferred Qualifications

Experience working with local government software is highly desirable