Marketing Manager

Summary

Join Canonical, a leading open source software provider, as their EMEA Marketing Manager. This role involves developing and executing long-term marketing strategies and campaigns across various products and industries within the EMEA region. You will collaborate closely with sales, partner, and product teams, setting KPIs, building organic and paid campaigns, managing events, and working with the CRM team. The ideal candidate possesses B2B marketing experience in enterprise IT products, familiarity with the EMEA market, and excellent communication skills. This is a fully remote position based in the EMEA region, offering a competitive base pay, annual bonuses, and various benefits.

Requirements

• Experience in B2B marketing for enterprise IT products, SaaS experience
• Experience working with the EMEA market
• Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
• Excellent verbal, written, presentation skills in English
• Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
• Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
• Objectivity and openness to others' views while continuously building a positive team spirit
• Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

• Develop and execute go-to-market strategy for certain industries within the EMEA region
• Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
• Build organic and paid campaigns from scratch including crafting strong copy, and creating visual assets for emails, social media and paid ads in line with canonical’s brand
• Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
• Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
• Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
• Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

Benefits

• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills
• In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation
• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events