Marketing Manager

Summary

Join Cast & Crew as a Manager, Brand Marketing and take ownership of marketing strategies encompassing digital platforms, client communication, social media, blogs, and innovative content series. As a creative marketer with writing and design skills, you will craft engaging content to attract and retain users and clients. Staying current with marketing trends and technologies is crucial. You will expand the company's digital presence and thought leadership. Excellent communication and leadership skills are essential. This hands-on role involves collaborating with a team to redefine brand and marketing impact, requiring an open mind and a startup mentality. The position reports to the VP, Marketing.

Requirements

• Advanced Proficiency in HubSpot preferred
• Editorial mindset with an ability to predict audience preferences
• Hands-on experience with SEO and web traffic metrics
• Possesses expertise in social media platforms
• Project management skills and attention to detail
• Excellent communication and writing skills
• 3-5 years’ experience as a Marketing Manager or related position preferred

Responsibilities

• Design content marketing strategies and set short- and long-term content marketing initiatives to achieve business goals
• Collaborate with the larger marketing team to produce high-quality content
• Develop and own the editorial calendar, manage tasks, and ensure deadlines are met
• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
• Deliver engaging content on a regular basis that helps set our name in the marketplace
• Edit, proofread and improve content
• Development of editorial governance so content is consistent with our brand voice, style and tone
• Optimize content considering SEO and Google Analytics
• Measuring the results of marketing activity to inform future marketing campaigns
• Share content through various channels, ensuring a strong digital presence
• Integration of product with brand campaigns to drive awareness and education
• Executive presentations on the program approaches and results will be required
• Other duties as assigned

Preferred Qualifications

• 4-year degree preferred; relevant experience will be considered in lieu of a degree
• Advanced Proficiency in HubSpot preferred

Benefits

• Medical
• Dental
• Vision
• PTO
• Health and wellness programs
• Employee discounts