Marketing Manager

Summary

Join CG Tech Services as a Remote Marketing Manager and contribute to the planning, implementation, and reporting of marketing campaigns. You will generate qualified leads, manage marketing communications, and ensure timely execution of projects. This role requires at least two years of experience in marketing production and managing both online and offline campaigns. The position is full-time, remote, and offers opportunities for career advancement. While a freelancer/contractor role, it includes paid US holidays and PTO. Compensation is either hourly or a fixed semi-monthly rate, depending on experience and qualifications.

Requirements

• Deep understanding of the company’s target market and services offered
• Deep understanding of direct response marketing
• At least two years' experience with managing campaigns in Infusionsoft, HubSpot, or other marketing automation platform
• Excellent organizational, time-management, and problem-solving skills
• Able to write effective marketing copy
• Ability to manage data
• Excellent attention to detail
• Advanced skills with Word, Outlook, Publisher, and Excel. Candidate must be able to work with database files and Excel spreadsheets containing data
• Able to produce ROI reports for various marketing initiatives
• Ability to properly format marketing communications, e-mails, and sales letters
• Able to create a production schedule and follow it
• Ability to work under deadlines and on schedule
• Able to plan work so that it is completed on time
• Excellent spoken and written English communication skills
• Service oriented, collaborative approach to prospect, client, vendor, and teammate relationships
• Responsible, detail-oriented, and conscientious
• Excellent organizational, time management, and problem-solving skills
• Able to take lead when needed, accept direction and feedback, and function as a coach and as a member of a team
• You will need to provide your own computer that is running a currently supported version of Microsoft Windows
• Allow us to install software on your computer that keeps it up to date with security patches and anti-virus because we work with heavily regulated industries in the United States. Security precautions are paramount for us
• Having consistent electricity and/or backup batteries to work a full day is essential
• Have a quality headset that connects to your computer to use our VoIP phone system to communicate with our team and clients without echoes or feedback
• Have internet access of at least 20 Mbps download and 20 Mbps upload speeds to work with our systems
• Have at least two standard size (1080p) or better monitors/screens

Responsibilities

• Manage and fuel the results of our direct mail campaigns. This includes managing list cleaners and CRM, ensuring the campaigns go out on schedule, reporting on cost per lead and cost per sale, and troubleshooting problems
• Fuel new leads through online and social media, which includes the submission of articles to key sites, LinkedIn and Facebook advertising, posting to our blog, managing our SEO efforts, creating and promoting our YouTube channel and maximizing lead conversion on our websites
• Assist in the strategy and execution of trade show and event marketing, including the design of the booth, offers made, collateral, and follow-up
• Manage list cleaners to ensure database accuracy, and to maximize performance of various campaigns by eliminating spam, unqualified prospects, duplicates, incorrect information, not-a-fit prospects, etc
• Monthly printed newsletter production
• Direct mail campaign production
• Implementation of marketing campaigns for product launches, promotions, seminars, webinars, etc
• All direct mail campaign materials and lead generation campaigns, including Shock-And-Awe materials, testimonial books, audio, and video material, etc
• Brochures, catalogs, business cards, flyers, etc
• Websites, ensuring all information is accurate information and that all sites and follow-up systems are performing properly
• Provide detailed reports to management of weekly/monthly/quarterly/annual leads generated, sales, conversion percentages, and ROI for various marketing initiatives
• Manage and improve direct mail sales process, including all online and offline communications and systems
• Manage list cleaners and appointment setters and keep our database accurate to make sure all leads are entered and tracked correctly, spam and unqualified leads are removed, duplicates merged properly, missing or wrong addresses and contact information are updated, new leads are properly classified and followed up on, etc
• Help plan and execute the Company’s marketing plan; this includes list management, ROI tracking, and reporting of campaigns, managing vendors and executing all campaigns correctly and on schedule. This also includes proofreading and checking for mistakes, consistency throughout all communications, broken links, typos, etc., and that the right processes happen as they should
• Help in the marketing of seminars, webinars, trade shows, and other marketing events
• Quality control of brand and image to ensure consistency in all marketing communications, online and offline
• Manage our SEO and measure the results
• Other duties and responsibilities as assigned

Preferred Qualifications

• Is humble, motivated, and emotionally intelligent, specifically with a high degree of empathy
• Enjoys helping others succeed and sees their role as maximizing the output of their team
• Loves a faster-paced, no-drama environment where office politics, backstabbing, gossip, and negativity are not tolerated
• Is extremely detail-oriented and appreciates people who take an organized, systematic approach to achieve success
• Likes the idea of working for a smaller but growing company where their ideas and contributions directly impact the company’s success, direction, and growth
• Is a quick, self-motivated learner who wants to work for a company that will invest in their education
• Wants a position that will offer upward earning and career advancement; we want people who are interested in growth, learning, and becoming part of our team long-term
• Wants to work at a company where they can LEARN about all aspects of marketing, including online and offline campaigns, CRM implementation, list building, social media marketing, print production, and more

Benefits

• 7 paid US holidays
• Paid Time Off (PTO) benefit
• Compensation for our remote team can be paid in US Dollars or your local currency
• Pay is either hourly or a fixed semi-monthly rate, depending on experience and qualifications
• The person hired into this role has the opportunity to grow into Director of Marketing, Director of Marketing and Sales, Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO)