Marketing Manager

Summary

Join Clean Energy Credit Union as their Marketing Manager and contribute to their mission of promoting clean energy. This role centers around email marketing, content creation, and marketing automation, requiring expertise in campaign optimization and audience segmentation. You will craft compelling campaigns, manage content strategies, and utilize CRM marketing automation tools. Success in this position demands exceptional writing skills and a collaborative spirit. The ideal candidate will be passionate about delivering measurable marketing results and making a significant impact on the credit union's growth and brand.

Requirements

• Bachelor’s degree in marketing, advertising, communication or a related field
• 2+ years of professional experience in marketing, with a focus on email marketing, content creation, and digital marketing strategies
• Minimum one year experience in a leadership role
• Proven experience in content creation, copywriting, and editing across various platforms (e.g., web, email, social media, blogs)
• Advanced knowledge of content management systems (e.g., WordPress) and marketing automation tools (e.g., Creatio a plus, HubSpot, Marketo)
• Knowledge of SEO best practices and social media management
• Ability to read, write, and understand English fluently

Responsibilities

• Create and facilitate the execution of a comprehensive content strategy aligned with the credit union’s business goals and member needs – including but limited to website content, blog, member resources, clean energy and financial educational materials, presentations and webinars, and advertising
• Work with media coordinator on asset development and social media strategy
• Optimize website content to improve organic rankings in search engines to increase interest and traffic
• Develop and implement workflows and automations within the CRM to increase usage and adoption of products and services
• Collaborate with cross-functional teams to identify opportunities to improve member experience through credit union website, educational & support materials, and direct communications
• Develop, execute, and optimize personalized and segmented email marketing campaigns to drive member engagement and lead conversion
• Monitor, analyze, and report on marketing campaign performance, applying data-driven insights to implement improvements
• Ensure all marketing materials are aligned with the credit union’s brand guidelines and messaging
• Work directly with partners to plan and execute marketing campaigns
• Actively identify and organize participation in various events such as conferences, trade shows, or industry gatherings
• Monitor and respond to online reviews across various platforms and develop strategies to enhance overall online reputation
• Manage timelines, budgets, and resources effectively to deliver high-quality campaigns on time and within budget
• Manage Media Coordinator and freelance positions as needed
• Support credit union staff as needed
• Perform other tasks and duties as assigned
• Comply with all credit union policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control

Preferred Qualifications

• Exceptional writing, editing, and storytelling skills - with a focus on engaging and persuasive content
• Content creation – ability to create content tailored to specific audiences and channels. Experience in developing comprehensive content strategies aligned with business goals
• Collaboration – Ability to collaborate effectively with cross-functional teams
• Attention to Detail – Ability to document processes thoroughly with a focus on maintaining quality and consistency
• Leadership – Identifying opportunities for long-term credit union success and inspiring others to pursue excellence. Balancing the needs of one’s department with those of the greater credit union
• Driving for Results – Ability to set and track KPIs and ROI for all marketing activities. Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement
• Data Analysis – Strong analytical skills to interpret campaign performance data and identify actionable insights. Problem solving mindset for optimizing underperforming campaigns and strategies
• Earning Trust- Gaining others’ confidence by acting with integrity and following through on commitments while disclosing own positions; treating others and their ideas with respect and supporting them in the face of challenge
• Self-motivated and resourceful with an ability to juggle multiple priorities, handle assignments independently, and work under tight deadlines
• Communication - Possessing and utilizing compelling written and verbal communication skills to convey ideas and strategies clearly
• Driving Innovation - Creating an environment (culture) that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external); encouraging experimentation with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions
• Detailed knowledge of the credit union’s products, services, policies, and procedures

Benefits

This job operates in a professional office environment and may be eligible for remote work