Marketing Manager

Summary

Join Constant Contact as a Marketing Manager to lead localized marketing efforts for Canadian operations. Collaborate with U.S. teams to adapt and execute strategic campaigns engaging Canadian SMBs. The ideal candidate is highly organized, data-driven, and manages multiple projects seamlessly. Responsibilities include campaign execution and localization, project and stakeholder management, data-driven optimization, brand growth, and budget management. A competitive salary and benefits package are offered, including health and welfare benefits and paid leave. The role offers opportunities to shape marketing in a growing market and work in a collaborative, innovative environment.

Requirements

• 5+ years of marketing experience, preferably in a B2B or SMB-focused environment
• Strong understanding of the Canadian market and consumer behavior
• Proven experience in campaign execution across multiple channels (email, digital, PR, I social media, events)
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Experience using project management tools to track progress and ensure alignment with business objectives
• Analytical mindset with experience in performance tracking and optimization
• Strong communication and collaboration skills, with the ability to work cross-functionally

Responsibilities

• Partner with U.S. marketing teams to tailor campaigns for the Canadian market, ensuring messaging resonates with local audiences
• Execute multi-channel marketing campaigns, including paid media (SEM & Paid Social), content marketing, SEO, events, and social media
• Align Canadian initiatives with global brand guidelines while ensuring regional relevance
• Serve as the primary marketing lead for Canada, coordinating efforts across internal teams, agencies, and external partners
• Work with cross-functional teams (e.g.,paid media, creative, and site operations) to align marketing efforts with broader business objectives
• Collaborate with the partner marketing team to develop co-marketing opportunities with Canadian partners
• Analyze campaign performance and provide insights to optimize ROI and engagement
• Track and report on key metrics, identifying areas for improvement and making data-backed recommendations
• Use customer and market insights to refine strategies and enhance effectiveness
• Identify and capitalize on opportunities to enhance brand visibility in Canada, including events, digital campaigns and PR
• Support local promotional activities and initiatives to drive engagement and awareness
• Work with the General Manager to ensure marketing funds are allocated effectively and spent according to plan
• Coordinate with finance and other teams to ensure accurate forecasting, reporting, and reallocation of budgets as needed

Preferred Qualifications

Experience in budget management and financial reporting

Benefits

• Competitive salary and benefits package
• Health and welfare benefits including paid leave
• Opportunity to shape and lead marketing efforts in a growing market
• Work in a collaborative and innovative environment with cross-functional global teams
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues