Marketing Manager

Summary

Join Datacom as a Marketing Manager and lead the strategic vision for developing and implementing omnichannel marketing strategies to support growth. You will collaborate with cross-functional teams and technology partners, leveraging customer insights to drive sales and GTM strategy effectiveness. This role demands expertise in marketing technology, integrated marketing, and the ability to manage multiple priorities in a fast-paced environment. A strong background in SaaS marketing is a plus. Datacom offers a dynamic work environment with perks such as remote work, flexible hours, and professional development opportunities.

Requirements

• A minimum of 10 years’ experience in end-to-end integrated, omnichannel marketing, including but not limited to customer journey and channel mapping
• Proven expertise in designing, implementing, and tracking multiple marketing strategies across all digital and traditional channels, including events, email marketing, display advertising, organic and paid social media, and SEO/SEM strategies
• The ability to work on assignments that require significant judgment and initiative. Strong sales and product team alignment and experience, and ability to pivot strategies to meet business objectives
• Demonstrated strong technology marketing expertise, with the ability to manage multiple deadlines and priorities
• The ability to frequently interact and network with a variety of stakeholders and team members within your area of expertise
• An understanding of the unique business requirements and service offerings of the organization
• Knowledge of marketing practices, with a clear understanding of the relationship between costs, utilization, and project revenue

Responsibilities

• Develop and manage the execution of marketing campaigns and activations that articulate a line of business value proposition, while also creating long-term, innovative strategic channel plans aligned with growth objectives
• Leverage customer insights to drive sales and channel strategies, working with customer and product teams to inform the business objectives
• Drive Sales capacity planning and support Go-to-Market (GTM) strategy effectiveness
• Drive alignment across diverse stakeholders in a complex multi-team environment by influencing change, fostering collaboration, and building strong internal and external relationships to meet business goals
• Collaborate with technology partners and line of business to manage and execute marketing activities that enhance growth, while leveraging a strong understanding of diverse process improvements to optimize processes at scale with technical teams
• Construct and execute comprehensive marketing plans for a line of business, providing frequent updates and insights on lead generation, campaign success, and stakeholder feedback
• Forecast and optimize performance by aligning capacity planning with broader business objectives, while measuring key performance indicators against campaign objectives and pivoting strategies to drive website traffic, audience engagement, bounce rate, and return on investment

Preferred Qualifications

Prior experience in SaaS marketing

Benefits

• Remote working
• Flexi-hours
• Professional development courses
• Social events
• Chill-out spaces