Marketing Manager

Summary

Join Definity First as a Marketing Manager and lead a team in developing and executing impactful marketing strategies. This remote position, based in Houston or Dallas, requires proven experience in a senior marketing role with expertise in digital marketing, brand positioning, and team leadership. You will manage marketing initiatives, collaborate across departments, and leverage data-driven strategies. The ideal candidate possesses strong analytical and project management skills, proficiency in marketing automation tools, and a passion for driving brand awareness and growth. Definity First offers a dynamic work environment with opportunities to work with iconic companies and universities.

Requirements

• Proven experience in a Senior Marketing role with a track record of successful initiatives and team leadership
• Expertise in digital marketing, brand positioning, SEO, and content management
• Experience in managing and mentoring diverse teams, including internal and external members
• Strong analytical skills with the ability to interpret data and develop data-driven strategies
• Proficiency in marketing automation tools and CRM systems such as Dynamics CRM or HubSpot
• Excellent project management and vendor management skills
• Ability to work autonomously while collaborating effectively across departments

Responsibilities

• Lead and coordinate a marketing team, fostering collaboration and high performance
• Develop and execute marketing strategies that align with business goals, driving brand awareness and growth
• Manage website content, service offerings, and SEO to enhance digital presence
• Design and oversee account-based marketing strategies to increase cross-sell and up-sell opportunities
• Collaborate with sales, product development, and customer service teams to ensure cohesive marketing efforts
• Plan and execute company events, coordinate sponsorships, and maximize event engagement
• Source and manage vendors to support marketing operations, ensuring quality and cost-effectiveness

Preferred Qualifications

• Master’s degree in Marketing, Business Administration, or a related field
• Familiarity with event planning, sponsorship management, and partner channel strategies
• Knowledge of best practices in revenue generation, account-based marketing, and customer lifecycle management