Marketing Manager

Summary

The job is a full-time Marketing Manager position at Advantage Media | Forbes Books in Charleston, SC. The role involves creating and optimizing marketing campaigns to generate sales leads, managing digital advertising, prospect journey management, and campaign management. The ideal candidate has 3 years of digital marketing experience, with expertise in search marketing campaign management, email/marketing automation, A/B testing, audience segmentation, and creative asset personalization.

Requirements

• At least 3 years of digital marketing experience
• Experience running and optimizing a digital advertising budget of greater than $1,000,000
• Knowledge and experience with lead attribution methodologies and web analytics tracking
• Comfort with working to tight deadlines and strong attention to detail
• Demonstrated business acumen and track record of building successful digital advertising campaigns with strong sales ROI and within set budgets
• Hands-on Google Ads experience required, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel or Google Sheets, specifically for trend analysis using pivot tables, vlookups, etc., a major plus
• Salesforce Marketing Cloud Engagement Specialist certification is a major plus
• 4-year college degree required

Responsibilities

• Create and execute top-of-funnel plans and processes that fuel conversion and meaningful pipeline growth
• Research, set up, and manage digital advertising campaigns in search and social media platforms
• Create different automated campaigns based on customer personas and lifecycle
• Work with copywriter, design, and web development team to establish branded creative assets
• Create and maintain dashboards and reports to monitor key marketing metrics
• Put different elements to the test – run trials on ad creative, landing page designs, beta opportunities, new vendors, and other campaign elements to maximize results
• Establish and enforce policies and procedures governing email release, messaging, best practices; ensure CAN-SPAM compliance and safe data protection processes
• Support corporate sponsorships and events, coming up with ways to support and leverage campaigns to help the team maximize value through digital campaigns and amplification, and onsite ‘hands on deck’ and creative materials, as needed
• Develop and execute A/B tests for website copy, creative, and experience, working with design, copywriting, and web development teams. Measure results and create a disciplined, continuous improvement cadence