Marketing Manager

Summary

Join Granicus Australia/New Zealand (ANZ) as a Marketing Manager, leading the ANZ marketing strategy and execution. You will be responsible for demand generation, events, and Account-Based Marketing (ABM) campaigns, driving revenue growth. Collaborate with the global marketing team, ANZ sales leadership, and the executive team. Analyze the ANZ market and create full-funnel campaigns. This role is based in Melbourne or remotely within ANZ, requiring Australian/NZ citizenship or permanent residency. You will develop and implement marketing plans, generate leads, and work closely with sales and business development teams. The position offers a competitive salary, bonuses, and a flexible remote working environment.

Requirements

• Degree in marketing, business, government, or a relevant field
• Manager level or above with 5+ years of experience of marketing within a SaaS company in the ANZ region
• Candidates must live in Australia or New Zealand & have Australian / NZ Citizenship or Perm. Resident Alien status to be considered
• Strong writing and communication skills
• Experience working directly with sales teams to support their goals and initiatives
• Exceptional interpersonal skills to build internal and external relationships across a global organization
• Ability to thrive in a lean, self-propelling, proactive environment
• Commitment to diversity of thought and consideration of different ideas

Responsibilities

• Provide strategy and execution for the ANZ market, including working with the ANZ leadership team and other leaders to create and execute marketing plans
• Analyze the ANZ market, our customers, buyers and competitors and identify actionable insights and priorities to maximize our success
• Generate leads that turn into opportunities and pipeline for the ANZ sales team
• Own, analyze and communicate the strategy, execution and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline
• Create, develop, implement and optimize full-funnel, integrated demand generation campaigns using best practice approaches
• Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more
• Work with the sales organization to drive upcoming marketing campaigns and gather feedback on program performance and sales needs
• Coordinate with the Business Development Team to monitor campaign efficacy and optimize inbound and outbound sales to support the business in lead generation and pipeline creation
• Develop product positioning and messaging that differentiates our products in the market
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars
• Perform competitive research to profile our key competitors
• Work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns
• Plan and coordinate the priorities and support required from global product marketing, content, digital marketing and design teams
• Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth
• Develop Account-Based Marketing strategy and execution for priority accounts
• Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline
• Perform other relevant duties as required
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

• Public sector and/or destination marketing experience
• An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction

Benefits

• A flexible working environment. This is a remote working role
• Quarterly "unplug" days, a paid day off from the company to relax and recharge
• The opportunity to work with an established, global GovTech leader with a unique value proposition and platform offering
• $150,000 - $186,000 a year
• Bonuses and incentives are above and beyond this range
• Compensation also will include an extensive and comprehensive range of benefits