Marketing Manager

Summary

Join Huckleberry as their Marketing Manager, Web CRO, and drive conversions (app downloads, email sign-ups, purchases) from the website. You will develop and execute A/B testing strategies, collaborate with product and marketing teams, and stay updated on CRO best practices. This role reports to the Sr. Manager of Content and Lifecycle Marketing and involves managing end-to-end content marketing projects to acquire new users and convert free users into paying members. Responsibilities include experimentation, collaboration, content creation, data analysis, testing, project management, and training. The ideal candidate will have 4+ years of experience in a relevant field and strong analytical, writing, and project management skills.

Requirements

• 4+ years experience in Content Marketing, Communications, Lead Generation, or similar field
• Experience with testing platforms
• Strong strategic thinking and problem-solving
• Strong organizational and project management skills
• Experience collaborating with and briefing in support agencies/teams and working with creative teams to develop creative assets
• Strong analytical and reporting skills
• Strong writing skills with a lens toward product positioning and placement

Responsibilities

• Experimentation: Writing experiment plans, determining metrics, and designing tests
• Collaboration: Working with colleagues in marketing, product, and design
• Content creation: Influencing content creation to ensure high ROI
• Data analysis: Using data and digital tools to collect and interpret data on user behavior, marketing metrics, and customer journeys for optimization opportunities
• Testing: Running CRO programs from scratch, concept to completion to read out of results with next steps
• Project management: Project managing tests, while building repeatable, consistent processes and best practices for test execution
• Leading and supporting the training and development of web/funnel optimization and A/B testing standards
• Stay updated on industry trends and best practices to ensure our content marketing experiences and CRO strategies remain relevant, innovative, and competitive

Preferred Qualifications

• Experience with the following platforms or similar: Contentful, Intellimize/Webflow, Unbounce, Amplitude, Google Analytics
• Experience in the parenting/family wellness sector

Benefits

• Equity
• Unlimited PTO
• Health
• Vision
• Dental
• Paid parental leave for primary and secondary caregiver
• 401k match