Marketing Manager

Summary

Join Idera Inc. as a highly skilled Marketing Manager to lead the marketing team for a specific brand. You will develop and execute comprehensive marketing strategies, driving demand and enhancing brand positioning. This role demands extensive marketing experience, strong leadership skills, and a deep understanding of marketing funnels and analytics. You will collaborate with various teams, manage budgets, and track key performance metrics. The ideal candidate will have a proven track record in a senior marketing role with a technical product and experience in digital, content, events, and product marketing.

Requirements

• Successful track record in senior marketing role with a technical product
• Excellent leadership, communication, and decision-making skills
• Experience in digital marketing, content marketing, events, and product marketing
• Proven ability to plan and manage budgets
• In depth experience pulling, manipulating, and analyzing quantitative and qualitative data to build a comprehensive strategy
• Experience creating tracking tools and KPIs to monitor success
• Experience shortening lead times and sales cycles

Responsibilities

• Collaborate with business and technical teams to uncover insights for developing marketing and branding strategies to increase demand, and grow the brand’s presence in the market
• Oversee and grow the marketing department
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
• Develop key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable strategies and initiatives for marketing team
• Lead development of marketing strategy through deep qualitative and quantitative research
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
• Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Stay up to date on the product, market, competitors, and other noteworthy trends

Preferred Qualifications

• Experience with Salesforce
• Experience with campaign, content management, and other marketing software
• Experience in B2B software
• Desire to grow professionally through ongoing education