Marketing Manager

Summary

Join us as a Marketing Manager to help grow our business in Europe by building a strong regional and local market paid marketing strategy and execution plan, focused on driving cost-effective new customer acquisition and orders using digital activities.

Requirements

Minimum 4-5 years of relevant e-commerce experience

Responsibilities

• Build out a strong regional and local market paid marketing strategy and execution plan
• Drive cost-effective new customer acquisition and orders using a range of digital activities including: PPC, Meta & Tiktok
• Build a full funnel strategy to target and acquire new customers in our key target European markets
• Define key metrics to set and measure performance per channel within agreed budgets
• Build and execute scalable paid media structures and activity to ensure we can maximise spend and return for a wide set of markets
• Report daily, weekly results and progress against spend and sales plan
• Analyse channel reports from the key markets, translate findings into insights and actionable growth tactics
• Understand local customer behavior and translate into local customer marketing initiatives
• Reflect key promotional events in local marketing activity
• Help to shape relevant local promotions for the channels we work with
• Bring a ‘test and learn’ mindset to try new channels and activities in markets to drive overall brand awareness and customer growth - a full funnel approach which is ultimately measurable
• Iterate creative to drive performance across channels such as Meta and Tiktok, working closely with internal and external partners to localise and drive performance