iHerb is hiring a
Marketing Manager

Summary

The job is for a Marketing Manager role focusing on paid marketing in Europe for iHerb. The position requires someone with 4-5 years of e-commerce experience, is remote based in the UK, and offers various benefits.

Requirements

Minimum 4-5 years of relevant e-commerce experience

Responsibilities

• Build out a strong regional and local market paid marketing strategy and execution plan, focused on driving cost effective new customer acquisition and orders using a range of digital activities including: PPC, Meta & Tiktok
• Define key metrics to set and measure performance per channel within agreed budgets
• Build and execute scalable paid media structures and activity to ensure we can maximise spend and return for a wide set of markets
• Report daily, weekly results and progress against spend and sales plan. Analyse channel reports from the key markets, translate findings into insights and actionable growth tactics
• Understand local customer behavior and translate into local customer marketing initiatives
• Reflect key promotional events in local marketing activity. Help to shape relevant local promotions for the channels we work with
• Bring a ‘test and learn’ mindset to try new channels and activities in markets to drive overall brand awareness and customer growth - a full funnel approach which is ultimately measurable
• Iterate creative to drive performance across channels such as Meta and Tiktok, working closely with internal and external partners to localise and drive performance
• Work closely with Director Europe to plan and test new marketing channel spend which will drive new customer and profitable sales growth i.e. Working with Affiliates & Influencer activity & CRM team to drive LTV