Marketing Manager

Summary

Join Instructure as a Marketing Manager based in Australia and working remotely. You will be responsible for developing and executing marketing campaigns across the APAC region to increase awareness and consideration of Instructure's products. Collaborate with various teams, including sales and other marketing functions, to achieve ambitious growth targets. The ideal candidate possesses strong integrated marketing experience and the ability to manage regionally-specific campaigns. This role reports to the Director of Marketing, APAC. Success will be measured by key performance indicators such as campaign engagement, brand awareness, and demand funnel metrics.

Requirements

• Bachelor's degree in Marketing or Business
• 5+ years experience in a similar campaign management role
• Exceptional attention to detail, highly organised with great project management skills; ability to juggle multiple programs/priorities
• Experience with marketing automation (Marketo or equivalent) experience
• Experience with marketing tools such as ABM (Demandbase, 6sense), and CRM (salesforce)
• Excellent strategic and creative thinking skills
• Self-starter and proactive mindset, with a passion for building and driving process improvements
• Experience across APAC markets, including but not limited to Australia and New Zealand, North Asia, Southern Asia and South East Asia

Responsibilities

• Develop quarterly and yearly campaign strategies and programs to achieve our business goals
• Work closely with stakeholders and contributors to drive campaign execution and optimisation. These teams include brand marketing, content marketing, field marketing and communications. Your goal is to collaborate with these teams to drive programs to completion, and be responsible for outcomes
• Collaborate with sales and operations teams to build and execute account based marketing (ABM) programs
• Continually analyse and optimise campaigns, so you can react and adjust our campaign strategies and plans accordingly
• Analyse campaign results against program, lead, brand and pipeline goals
• Become a subject market expert in market conditions, personas, competition, buying cycles/process and our solutions - in order to drive campaign strategy, create compelling program design and copy, and CTAs that drive engagement
• Own end-to-end coordination/execution of campaigns including emails, advertising, digital media, social, content syndication and events
• Develop and manage program timelines and communicate to stakeholders on status. Constantly and consistently update tasklists and timelines to maximise your team members’ workload and availability. You will drive programs to completion
• Manage external vendors, including program planning, budgeting, deliverables, and timelines, and performance

Preferred Qualifications

• Ability to develop or bring in program management tools and best practices is a huge plus
• Experience in education, or EdTech is desired