Account-Based Marketing Manager

Summary

Join Liatrio's marketing team as a hands-on Account-Based Marketing Manager. You will own ABM, ensuring client value and market positioning, contributing to marketing strategy, and creating diverse content (advertising, social media, etc.). This role requires a problem-solver who can translate technical work into engaging materials and collaborate with engineers and stakeholders. You will report to the CRO and work closely with various teams. The ideal candidate possesses strong marketing skills, creative thinking, and proficiency in relevant tools. Liatrio offers a competitive salary, full benefits including unlimited PTO, and opportunities for travel.

Requirements

• Skilled in multiple marketing domains
• Out-of-the-box thinker, creative, and collaborative
• Nearly-magician-level skills with tools/MarTech, especially Adobe Creative Suite, CRM (Hubspot a plus), and Figma (a plus)
• Strong critical thinking and problem solving skills
• Effective planning, organizing and communication skills
• Very familiar with Google Workspace tools (especially Google Slides)
• Portfolio demonstrating successful campaigns/projects
• Employment eligibility: must be authorized to work in the United States or Canada without the need for sponsorship

Responsibilities

• Industry knowledge of ABM tactics and strategy, PR, direct marketing / events, communications, and branding to strengthen Liatrio's relationship with current clients
• Own and execute targeted campaigns/initiatives end-to-end that align and enhance our current GTM, brand, and marketing strategy
• Accountable for metrics, analyzes data, and effectively uses evidence to understand the market and influence stakeholders
• Collaborate on brand, product marketing, content creation, and processes
• Create promotional and collateral materials, including website content, presentation materials, social media, briefs, and email
• Ensure best practices to maximize engagement and performance
• Work cross-functionally with leadership, back-office teams, and client-facing consultants & engineers
• Provide recommendations for and own relationships with external vendors, tools, and services

Benefits

• Full benefits including unlimited PTO, funded HSA option, and company bonus
• Base salary: $100,000-160,000
• Travel availability: we divide our time between working remotely, attending industry events, company events, and visiting our client sites located throughout the U.S. We anticipate this role will travel 4-8 times a year