Account Based Marketing Manager

Summary

Join Veeva Systems, a leading life sciences industry cloud company, as an Account-Based Marketing (ABM) Manager. You will spearhead the development and execution of impactful ABM strategies to drive growth across key accounts. This role involves creating personalized experiences for key decision-makers, scaling ABM initiatives, collaborating with various teams, and working directly with customers. You will also be responsible for educating Veeva stakeholders and sharing best practices. Veeva offers a flexible work environment with a work-anywhere policy and various benefits. The ideal candidate possesses extensive ABM experience in enterprise software, strong content creation skills, and proven success in managing integrated marketing programs.

Requirements

• 5+ years of experience in ABM for an enterprise software or cloud-based solution provider
• Proven track of personalised content creation (web, video, slide deck…)
• Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
• Excellent team player with a positive attitude and a strong sense of ownership
• Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies

Responsibilities

• Deliver personalised and highly tailored experiences to key decision-makers within the target accounts
• Create impactful global ABM programs from strategy to execution
• Scale 1:1 and 1:Few ABM initiatives
• Deliver messaging and assets, tailored to the company identity and footprint
• Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
• Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
• Work directly with customers and their internal teams
• Educate Veeva stakeholders on programs, share best practices, and provide visibility

Preferred Qualifications

• Experience implementing and utilizing ABM software
• Experience with sales and marketing automation systems
• Experience in assisting with weekly and monthly marketing program reporting and metrics
• Any second language
• Experience in marketing to life sciences

Benefits

• The chance to work with a genuine market leader
• Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
• Work anywhere policy – You can utilise our office spaces or work remotely when you need to
• Health & wellness reimbursements
• Veeva Giving 1%