Life360 is hiring a
Marketing Manager

Summary

Join Life360 as a Marketing Manager to support our expansion in the Nordics & the Netherlands. You will define and execute integrated marketing campaigns to build awareness, acquire, engage, and retain Life360 members in Europe.

Requirements

• Fluent in one of the languages: Swedish, Dutch, German, or Spanish, in addition to English
• Experience in B2C subscription business (ideally app based with a freemium model)
• A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
• At least 4+ years of marketing experience
• Strong communicator both written and verbal who excels in fast-paced and collaborative environments
• Experience across digital marketing channels
• Experience with user research and insights
• Experience localizing an existing product to different international markets and launching marketing campaigns, showing a great understanding of and passion for local nuances, and ability to translate these into delightful member experiences
• Effective time management, creative, analytical, and organizational skills
• A self-starter with a strong work ethic

Responsibilities

• Develop unique positioning and messaging for each market based off user personas to create clear narratives for established and new features
• Develop, create and execute Omni-channel brand & product marketing strategies and campaigns that drive awareness and membership growth
• Gain deep insights into our users to ensure we're focused on the right messaging, positioning and content
• Adjust strategies and tactics based on trends and feedback
• Analyze and share campaigns results that have clear insights and takeaways with actionable recommendations to improve business performance
• Develop and execute social media strategy including influencer partnerships
• Monitor competitive landscape/positioning and market trends/threats
• Support go-to-market launches of new product features and collaborate with cross functional teams
• Manage marketing campaign calendar and coordinate fully integrated seasonal campaigns across channels
• Partner with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products