Life360 is hiring a
CRM Marketing Manager

Summary

Join Life360 as a CRM/LCM Marketing Manager to support our international expansion. You will define and execute lifecycle marketing campaigns across European & Rest of World markets, own member journeys, and play a key role in launching new market initiatives.

Requirements

• Knowledge of digital marketing platforms with technical Braze experience
• Experience launching and/or managing international marketing efforts across multiple languages
• Experience in B2C subscription business (ideally app based with a freemium model)
• A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
• At least 3+ years of marketing experience
• Experience driving revenue and engagement through LCM campaigns
• Effective time management, creative, analytical, and organisational skills
• A self-starter with a strong work ethic
• Strong at data analysis and making data-informed decisions
• Strong communicator both written and verbal who excels in fast-paced and collaborative environments
• Strong attention to detail and project management skills

Responsibilities

• Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
• Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
• QA campaigns with test engineering and marketing QA teams
• Aggregate, summarise, and share campaign results that have clear insights and takeaways
• Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
• Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
• Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
• Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

Benefits

• Industry leading compensation
• Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
• Generous holiday options with flexible PTO
• Bi-annual company retreats
• Learning & Development programmes
• Private comprehensive health & dental insurance
• Employee assistance programme for mental well being
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products