Remote CRM Marketing Manager

Summary

Join Life360 as we grow internationally and add an experienced CRM/LCM Marketing Manager to support our expansion. This role will define the strategy and execution of Lifecycle marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in European & Rest of World markets across 19 languages.

Responsibilities

• Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
• Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
• QA campaigns with test engineering and marketing QA teams
• Aggregate, summarise, and share campaign results that have clear insights and takeaways
• Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
• Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
• Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
• Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap