Marketing Manager

Summary

Join our team as an experienced Marketing Manager to lead our marketing efforts in the dynamic crypto industry. You will need at least 4 years of relevant experience and a proven track record with a top 200 blockchain project. Responsibilities include developing and executing marketing strategies, managing the brand, leading campaigns, overseeing content creation, and analyzing performance. You'll also manage a team, participate in industry events, and ensure regulatory compliance. We offer a competitive salary, bonuses, equity options, flexible hours, remote work, and professional development opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• At least 4 years of direct experience in marketing within the cryptocurrency industry
• Proven experience working for a top 200 blockchain or project, demonstrating an in-depth understanding of blockchain technology and crypto market dynamics
• Strong familiarity with digital marketing tools and platforms such as Google Analytics, SEO/SEM, social media advertising, and content management systems
• Excellent project management skills with the ability to handle multiple campaigns simultaneously
• Exceptional writing, editing, and presentation skills
• A network within the crypto industry and experience with community management
• Ability to work independently in a remote setting while collaborating effectively with a distributed team

Responsibilities

• Design and implement comprehensive marketing strategies that align with our business goals in the cryptocurrency sector. This includes both traditional and digital marketing channels
• Enhance our brand's visibility and reputation within the crypto community. Manage all aspects of branding, from visual identity to messaging consistency across various platforms
• Lead the planning, execution, and optimization of marketing campaigns. This includes managing social media, content creation, influencer partnerships, and community engagement to drive adoption and awareness
• Oversee the creation of high-quality, engaging content tailored for crypto audiences. This includes blog posts, whitepapers, case studies, videos, and other educational materials
• Utilize analytics to track campaign performance, making data-driven decisions to improve ROI. Prepare regular reports for stakeholders on marketing metrics and insights
• Manage and mentor a marketing team, fostering a culture of innovation and excellence. Coordinate with other departments like product development and customer support to ensure a unified approach to market expansion
• Plan and manage participation in industry events, conferences, and AMAs to increase brand exposure and network with key players in the crypto ecosystem
• Ensure that all marketing activities comply with the latest regulations in the cryptocurrency industry, particularly around advertising and promotions

Preferred Qualifications

• Certifications in digital marketing or blockchain technologies
• Experience with DeFi, NFTs, or other crypto-specific applications
• Knowledge of smart contract platforms and tokenomics
• Experience working in AI sector an advantage

Benefits

• Competitive salary with potential for performance bonuses
• Equity or token compensation options
• Flexible working hours and remote work opportunities
• Professional development support in blockchain and marketing fields
• Access to a network of industry experts and innovators