Remote Marketing Manager

Summary

Join Optiwatt's mission to reverse global warming through smart device adoption and growth trajectory to 1,000,000 connected homes and beyond.

Requirements

• Excited to work on electric vehicles, smart thermostats, the electric grid, technology, climate change reduction
• Proven through work experience in marketing, analytics, product, growth, or related fields
• Comfortable with a variety of productivity tools, including excellent knowledge of MS Office and Google Workspace
• Knowledgeable of the digital tracking architectures that inform cutting-edge digital conversion campaigns, such as iOS SKAN, MMPs (Adjust/AppsFlyer), Google Tag Manager, Google Analytics, Google Optimize, UTM parameters, deeplinking, and more
• Capable of advanced data analysis, including statistical modeling, graphical representation, and KPI reporting, through tools such as PostgreSQL, Python, Data Studio, Amplitude, Mixpanel, Hotjar, and more
• Creative and thoughtful, in ideation of novel customer acquisition strategies, specification of physical or digital ads, and development of product enhancements to drive growth
• Familiar with operation of push, SMS, and email campaigns through CEPs such as Klaviyo, Braze, MoEngage, or others
• Efficient in designing and executing A/B tests, resulting in actionable insights that Optiwatt can either grow from or abandon in minimum time
• Highly motivated, target driven, with a proven track record in marketing and a desire to grow yourself within Optiwatt by pulling in work that excites you
• Excellent in demonstrating technical, negotiation, and communication skills under pressure
• Organized in prioritization, communication, and time management
• A natural communicator, able to process customer information, establish rapport, and appreciate feedback
• Educated, with a minimum of a bachelor’s degree in marketing, business administration, psychology, data science, or a related field (exceptions made for deep industry experience or a proven track record of scrappy success)

Responsibilities

• Lead the deployment of utility program marketing budgets in specific geographies to hit enrollment targets for a device category based on sales contracts
• Manage a broad omnichannel creative pipeline, working to build a template asset library that makes campaigns repeatable, scalable, and successful while tailoring the look and feel to utility communications and brand team feedback
• Launch and iteratively improve acquisition strategies across the broadest channel mix possible at Optiwatt, touching traditional media (TV/print/web), digital (social, search, app, display), physical (signage, direct mail, EDDM), and field marketing (event, guerrilla, affiliate, referral)
• Build meaningful, lasting relationships with all utility clients that purchase marketing services from Optiwatt, working to influence sales contracts, set initial expectations, conduct project management, adjust timelines, report on progress, and most importantly, deliver results that impress
• Survey existing and prospective customers to understand their pain points and identify trends, while keeping your finger on the pulse of the modern zeitgeist to remain topical in your consumer outreach
• Evaluate a holistic marketing funnel across digital advertising, app store advertising, search engine optimization, influencer campaigns, referral programs, email marketing, conversion rate optimization, channel partnerships, direct mail, and much more
• Transform analysis into data-driven recommendations that consistently move the needle towards Optiwatt’s lofty growth targets
• Push the boundaries of Optiwatt’s future marketing initiatives, by ideating, prioritizing, testing, and evaluating new ideas for customer acquisition

Benefits

• Ability to work fully remote, hybrid, or in-person in one of our hubs
• Every other Friday off (seriously, it's awesome)
• Flexible work hours, and we mean it. We want you to work when you are most productive, no matter if you are a night owl, early bird, or need to take pockets of time for yourself
• Stock options dependent on experience and salary flexibility
• Performance-based and year-end employee bonuses
• Healthcare (PPO - Health, dental, and vision)
• 401k + employer match
• Unlimited paid vacation/sick leave, including a mandatory 10 days off per year
• Yearly company retreats to far-away places (we have hit Lake Tahoe, Columbus, and Santa Barbara in the past!)
• Paid paternity/maternity leave
• Paid career development opportunities (learn a skill!)
• Annual healthy living expense up to $1500 (50% personal match required)
• Expensed home office supplies, work travel, team entertainment, etc. as necessary