Marketing Manager

Summary

Join ShopBack, a leading shopping, rewards, and payments platform in Asia-Pacific, as a Marketing Manager and play a key role in developing, executing, and optimizing marketing campaigns across platforms like the ShopBack App & Web and CRM. You will lead campaign strategy planning, manage and mentor junior team members, partner with cross-functional teams, drive operational excellence, analyze campaign performance, identify growth opportunities, support UI/UX improvement projects, own campaign dashboards and documentation, participate in strategic planning, and contribute to overall e-commerce marketing direction.

Requirements

• 5–8 years of experience in e-commerce marketing or digital campaign management
• Proven track record in leading and optimizing performance-driven campaigns for consumer products or online platforms
• Experience managing a team and driving high performance through coaching and delegation
• Strong project management and cross-functional communication skills
• Comfortable working with data — able to analyze results, derive insights, and take quick action
• Hands-on attitude with the ability to both strategize and execute under tight timelines
• Fluent in English and Chinese, both written and spoken
• Proficient in tools such as Excel, Braze (or similar CRM platforms), and Metabase (or other similar Database tools experience)
• A collaborative, agile, and ownership-driven mindset — you thrive in fast-paced environments

Responsibilities

• Develop, execute, and optimize marketing campaigns across platforms including ShopBack App & Web, CRM, with a strong focus on performance and conversion
• Lead campaign strategy planning, from ideation to post-campaign analysis, ensuring alignment with business and merchant goals
• Manage and mentor junior team members, including the Marketing Associate, to ensure high-quality execution and continuous upskilling
• Partner cross-functionally with Business Development, Design, Data, and Regional Marketing to align campaign direction and messaging
• Drive operational excellence, owning campaign timelines, creative production briefs, internal coordination, and go-live accuracy
• Regularly analyze campaign performance, conduct A/B testing, and derive actionable insights to improve future campaign effectiveness
• Identify growth opportunities through campaign mechanics, segmentation strategies, and funnel optimization
• Support UI/UX improvement projects to enhance customer engagement across digital touchpoints
• Own campaign dashboards and post-mortem documentation, presenting key learnings to stakeholders and leadership
• Participate in strategic planning and quarterly marketing reviews, contributing to overall e-commerce marketing direction

Benefits

• Career progression paths and opportunities to take on greater challenges that help you realise your ambitions
• Be part of a winning team on a journey to global scale
• Competitive compensation based on your performance
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day
• Work-From-Anywhere benefit to enable you to thrive personally and professionally