Marketing Manager

Summary

Join Software Secured, a leading PTaaS company in Ottawa, Canada, as a Marketing Manager to drive the success of penetration testing efforts. You will lead go-to-market plans, create compelling marketing content, and collaborate with cross-functional teams. The role demands exceptional project management, communication, and marketing skills, along with a willingness to take initiative and work collaboratively. Approximately 10% travel is expected, with some meetings outside standard working hours. This position offers a competitive salary and benefits package, including remote work options and profit sharing.

Requirements

• 5+ years of experience in marketing
• Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience
• Ability to thrive in a fast-paced, dynamic environment
• Willingness to learn and adapt to new challenges and opportunities
• Excellent verbal and written communication skills
• Ability to evangelize messages to customers, analysts, sellers, and more
• Passion for understanding and solving customer problems
• Proven ability to work effectively with cross-functional teams
• Good interpersonal skills and the ability to influence others
• Leverage your creative thinking to develop innovative go-to-market strategies and messaging that capture the attention of our target audience in a competitive market
• Utilize your strong critical thinking skills to analyze market trends, customer feedback, and competitive landscapes, identifying key insights that drive strategic decisions
• Approach challenges with a problem-solving mindset, developing effective solutions that address complex issues and enhance our product marketing efforts

Responsibilities

• Develop and refine clear, compelling messaging that effectively communicates the unique value propositions and differentiators of our security services and our platform
• Ensure consistency across all marketing channels and materials, tailoring messages to resonate with various target audiences, including leads, customers, and partners
• Lead the creation of high-quality content that supports marketing campaigns and sales efforts
• This includes blogs, whitepapers, case studies, webinars, videos, web pages, and more to educate and engage our audience, demonstrating the effectiveness and benefits of our cybersecurity solutions
• Develop a multi-channel content strategy and calendar in collaboration with practitioners, and internal thought leadership priorities and stakeholders
• Manage service line web pages and plan digital marketing campaigns
• Refresh sales tools, pitch decks, and collateral to enhance presentation formats
• Develop and compose content for email, social media, and digital advertising campaigns
• Build and maintain a mailing list database for the service lines in Hubspot
• Define, develop and execute partner co-marketing strategies with key partners to maximize opportunities and drive growth for both parties
• Develop with each partner a co-marketing plan that targets relevant market and customer segments, and geographical regions
• Explore new ways of engaging with partners and their customers to learn about their business that uncovers new opportunities for Software Secured services
• Develop co-branded content that articulates the combined strengths of the partner solution for reputation and awareness, contact acquisition and lead generation
• Given strategic direction from management, you will drive the development and execution of comprehensive go-to-market strategies for new service launches and new product features
• Collaborate with cross-functional teams to define target markets, positioning, pricing, and promotional tactics, ensuring a successful market entry and sustained growth
• Serve as a company expert on the competitive landscape, developing competitive overviews and battlecards to keep Product/Sales teams informed about changes and unique selling points; surface new features that enable the assigned product suite to stay ahead of the competition
• Develop internal enablement materials that help Sales articulate the assigned product’s value proposition to appropriate targets, including playbooks with ideal customer profile and buyer persona guides
• Conduct customer and competitive research; share findings and use insights to inform product marketing strategy
• Stay abreast of the market landscape and trends, sharing learnings, best practice and insights with the Marketing team and business stakeholders
• Track, analyze, and report on the progress against our marketing program goals and ROI, with accountability for attaining goals relating to new customer acquisition, product adoption and revenue
• Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation and measuring ROI

Preferred Qualifications

• Industries: Technology, SMB SaaS, Cybersecurity, and Services are preferred
• Experience in product marketing or product management is strongly preferred

Benefits

• $100k base salary, up to $120k OTE
• Work remotely anywhere in Canada (you're welcome to work in the Ottawa office when you'd like the option)
• Work remotely from anywhere in the world for up to 2 months per year
• Yearly profit-sharing between 7 - 12% of your base salary, based on your performance
• Perks such as monthly UberEATS budget, annual home office stipend
• 3 weeks of vacation to start
• Additionally, the whole company is off for the week between Christmas and the New Year
• Parental, bereavement and child loss leave
• You will receive a great health benefits package (includes dental, vision, practitioners, etc.)