Remote Marketing Manager

Summary

Join IXL Learning as Marketing Manager, Marketplace Brands to develop and execute marketing strategies for TPT and Wyzant, leading a small team and managing creative content across multiple channels.

Requirements

• BA/BS degree
• 9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms
• Minimum of 2 years of managing, coaching, and motivating direct reports
• Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
• Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
• Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
• Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally

Responsibilities

• Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant
• Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed
• Lead marketing of new product/feature launches, including internal and external communications and messaging
• Oversee the email marketing and organic social media strategies for both brands
• Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more
• Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work